Organizing and hosting events
Planning an Event
Organizing and hosting events is one of the most effective ways to promote and grow your community. From networking to building relationships, group events give everyone the opportunity to explore, learn and even enjoy time out together.
As the #1 Urban Events Promotion and Tour company on the East Coast, we understand that planning an event and getaway can be time consuming, costly and overwhelming. It is our mission to simplify group travel for organizers by providing all-inclusive packages to the hottest concerts, tours and events from Boston to North Carolina and from Pittsburgh to the east coast.
Download Your Free Promoter Tool Kit
What To Expect As An Organizer With Us
When you choose to become an organizer with Soul Nation Events (SNE) you’ll find the process headache free, simple and straightforward as we handle everything from hotel stays to meals and transportation. Here’s how to get started organizing an event with us.
Select your event
One of the biggest challenges of planning an event is determining the type of event your group would enjoy the most.
If this is your first time organizing an event with us we highly recommend selecting a single event, getaway or tour to present to your group. Limiting options gives you confidence and helps you maintain order as you plan and prepare for the big day. Presenting more than one group event to a group can be overwhelming and create a bit of chaos. However, when presenting a single event to your group, you’ll gain the trust of your group quickly and create natural excitement and unity.
Each of our event packages include a wide range of outings and entertainment to meet the preferences of many. Our packages and tours often include at least three of the following:
- Live Concerts
- Museum Tours
- Transportation
- DJ Dance Parties
- Comedy Shows
- All-You-Can-Eat Meals
- Premium Open Bars
- Weekend Getaways
- Seafood and Crab Feast
- One Night Stays
- Express Party Bus
- Shopping Trips
Pick a date
In general, our events are available on pre-selected dates. Choosing the right date for your group will depend on a variety of factors and your groups primary availability. To choose the right date for your group consider the location of the pickup. Most events are within 3 hours drive from the groups pick up point with a maximum drive time of up to 6- 7 hours.
Alternatively, you’ll need to give your group time to plan for the trip. Overnight getaways typically require up to 4 to 7 months of advanced planning. For day trips we recommend 2 to 3 months of advanced planning.
Recruit your group
The most exciting part of planning a group event is recruiting your group! Determining who will participate in your group largely depends on your goals as an organizer. Smaller groups of up to 10 people will enjoy savings and are best suited for close friends and family. Medium groups of up to 22 people will give you a free trip as well as the opportunity to earn up to $200 per event and select your bus pickup point. Large groups of more than 23 people enjoy more savings and often secure a few more exciting bonuses.
You can build your group through various ways including word of mouth among your friends, family and neighbors or even hit the streets with our free flyers. Social media such as Facebook, Instagram and MeetUps are some of the best and most convenient ways to build groups with similar interests. Your workplace and your child’s school or sporting events are also great ways to recruit for your group. Other great places to recruit include church, local festivals, sports tournaments, local bulletin boards, and community events.
Secure the event
As a Soul Nation Event organizer you can organize a group with no obligation or commitment. You will only secure the event once your group members make a commitment with their deposit so you’ll assume no risk. To ensure your group members stay together and receive the maximum number of savings throughout the event, you’ll reserve your spots with your group’s deposit.
As the group’s organizer you’ll help ensure all deposits and payments are complete prior to the event. Our experienced event planners will provide you with a payment schedule to help you manage the payment process effortlessly and give you peace of mind.
Plan, prepare and connect
Your event date will arrive quickly. One of the easiest ways to keep your group on track and engaged is to consistently connect with them. How you decide to keep your group connected largely depends on what is most convenient for you. For example, if you rarely check your email, you may want to consider starting a Facebook group or chat on GroupMe.
As your group plans and prepares for the big day send reminders and helpful travel tips. Share pictures of how you are preparing for the trip and ask them to do the same in the group. If you successfully connect with your group regularly and help them prepare for the trip, you’ll gain their trust and they’ll be more willing to participate in other events you may decide to organize in the future.
Get Started
As you consider becoming an organizer for a Soul Nation event it is important to remember that you’re never alone. Our experienced event planners are with you every step of the way and ready to help you plan your event, coordinate payments, and more whenever you need a helping hand.
As a premier event planning company we know exactly what it takes to pull together an unforgettable event for groups successfully. By handling the intricate details of your event such as transportation, meals, entertainment and hotel accommodations, we aim to make planning group trips fun, easy, straightforward and most importantly, affordable.
Contact one of our experienced event planners today at (215) 504-4000 or request more information to start planning your group event with us. Already have your flyers? Download out our free Event Promoter Tool Kit here.
"Sure to Entertain your Soul"
With over 30 years of entertainment experience, Soul Nation Events organizes exclusive, affordable tours and getaways that enable people to extend their love for music with like-minded concert goers. We also offer tour packages that celebrate African American History & Culture.
@soulnationevents
Apr 15
Still got summer on your mind? ☀️🔥
So do we — because the energy doesn’t stop here. With Soul Nation, the season keeps building… more music, more movement, and more moments that turn into stories you’ll keep telling.
If you’ve already experienced it, you know the feeling. And if you haven’t yet… this is your sign to step into it and see what everyone’s been talking about. 👀
The vibes are still going — you just have to be part of it.
👉 Check out what’s coming up and start planning your next weekend:
https://soulnationevents.com/events/#calendar
#soulnationevents #summerfun #weekendgetaway #eventseason #goodvibesonly #blackculture #blackjoy #blackcommunity #blackexperiences #africanamericancommunity
...
Apr 15
It’s been a minute… and we’ve definitely noticed. 👀✨ If you’ve been meaning to come back, this is your sign. The vibes are still here, the music still hits, and the experiences are better than ever. Whether you’ve been busy, waiting for the right event, or just needed a break — we saved a spot for you.
Come back and see what you’ve been missing. 💫
👉 Take a look and jump back in:
https://soulnationevents.com/events/#calendar
#soulnationevents #wemissyou #comebackvibes #eventexperience #goodvibesonly #blackculture #blackjoy #blackcommunity #blackevents #africanamericancommunity
...
Apr 14
Something about this fall is about to hit different… 👀🍂
New cities. New energy. New experiences loading. From powerful moments in DC to the rush of Niagara Falls and football weekends that bring the vibes all the way up — this season is shaping up to be one you don’t want to miss.
We’re not saying too much just yet… but if you know Soul Nation, you already know what’s coming. Stay close. Fall is about to get real interesting. 🔥🏈🌊
#fallteaser #soulnationevents #comingsoonevents #fallgetaways #weekendvibes #blacktravelculture #blackcommunityvibes #blackjoyenergy #blackexperiences #africanamericancommunity
...
Apr 13
Spring isn’t just a season — it’s an invitation to reset. 🌸
For many Black women, stress doesn’t just live in the mind… it lives in the body. Tight shoulders, constant alertness, overthinking, fatigue — that’s your nervous system asking for care.
This season, focus on regulation, not just productivity. Here are simple ways to start:
🖤 1. Slow your mornings down
Even 10 minutes without your phone can help your body wake up without stress signals.
🖤 2. Get natural sunlight daily
Morning light helps regulate your mood, energy, and sleep cycle.
🖤 3. Practice intentional breathing
Try inhale for 4, exhale for 6 — longer exhales tell your body it’s safe.
🖤 4. Reduce constant stimulation
Less scrolling, less noise — more quiet moments to let your mind settle.
🖤 5. Move gently, not aggressively
Walks, stretching, and low-impact workouts help release stored tension.
🖤 6. Create small moments of safety
Tea, journaling, music, prayer — anything that makes your body feel grounded.
🖤 7. Set one boundary daily
Every “no” protects your peace and lowers stress over time.
Resetting your nervous system isn’t about doing everything perfectly.
It’s about giving your body consistent signals that it’s no longer in survival mode.
You deserve a life that feels calm — not just one that looks successful. 🌿✨
#blackwomenwellness #nervoussystemcare #blackwomenhealing #softlifejourney #springreset #mentalhealthforblackwomen #choosecalm #healinginthebody #intentionalliving #protectyourpeace
...
Apr 12
Black history isn’t just honored one month out of the year — it lives in every story, every achievement, and every moment worth remembering. ✨ At Soul Nation Events, we stand in appreciation of the legacy, culture, and impact of the African American community all year long. From celebrating the icons who shaped history to recognizing the voices and contributions that continue to move it forward, this is a commitment that goes beyond a calendar. Every event, every gathering, every experience — rooted in respect, celebration, and remembrance.
#blackhistoryeveryday #celebrateblackhistory #blacklegacy #blackculture #honoringicons #blackexcellence #blackhistorymatters #blackcommunity #africanamericancommunity
...
Apr 11
Black Maternal Health Week is a time to listen, learn, and stand in support of safer, healthier futures for Black mothers. 🤍 It brings awareness to the challenges many Black women face during pregnancy and childbirth, while uplifting the voices, care, and advocacy that continue to push for change. Every mother deserves to be heard, supported, and cared for with dignity. This week is about honoring that truth, raising awareness, and supporting the journey toward equity in maternal health.
#blackmaternalhealthweek #maternalhealthmatters #healthawareness #supportblackmothers #healthequity #blackwomenwellness #blackhealthmatters #blackcommunity #blackcare #africanamericancommunity
...
Apr 10
Summer is calling — and Soul Nation already has it mapped out. ☀️🔥 From music-filled getaways to all-you-can-eat seafood feasts and unforgettable weekend vibes, “Summer Fun” with SNE is all about making every moment count. Whether you’re traveling with friends, linking up with new people, or just ready for a change of scenery, this is your season to step out, show up, and enjoy it all. One summer. Multiple experiences. Endless memories.
👉 Explore all summer events and lock in your plans now:
https://soulnationevents.com/events/#calendar
#soulnationevents #summerfun #summergetaways #eventseason #weekendvibes #blackculture #blackjoy #blackevents #blackexcellence #africanamericancommunity
...
Apr 9
Stories that stay with you long after the last page — that’s the power of Tayari Jones. 📚🖤 As a celebrated author, she brings depth, emotion, and truth to the experiences of Black life, love, and relationships. Her award-winning novel An American Marriage sparked powerful conversations around identity, justice, and the impact of incarceration on families — showing how storytelling can open hearts and challenge perspectives. Through her work, Tayari Jones continues to elevate Black voices and create space for stories that deserve to be seen, felt, and understood.
#tayarijones #blackwomanauthor #blackauthors #blackliterature #blackvoices #blackexcellence #blackstorytelling #blackculture #blacklegacy #africanamericancommunity
...