Organizing and hosting events
Planning an Event
Organizing and hosting events is one of the most effective ways to promote and grow your community. From networking to building relationships, group events give everyone the opportunity to explore, learn and even enjoy time out together.
As the #1 Urban Events Promotion and Tour company on the East Coast, we understand that planning an event and getaway can be time consuming, costly and overwhelming. It is our mission to simplify group travel for organizers by providing all-inclusive packages to the hottest concerts, tours and events from Boston to North Carolina and from Pittsburgh to the east coast.
Download Your Free Promoter Tool Kit
What To Expect As An Organizer With Us
When you choose to become an organizer with Soul Nation Events (SNE) you’ll find the process headache free, simple and straightforward as we handle everything from hotel stays to meals and transportation. Here’s how to get started organizing an event with us.
Select your event
One of the biggest challenges of planning an event is determining the type of event your group would enjoy the most.
If this is your first time organizing an event with us we highly recommend selecting a single event, getaway or tour to present to your group. Limiting options gives you confidence and helps you maintain order as you plan and prepare for the big day. Presenting more than one group event to a group can be overwhelming and create a bit of chaos. However, when presenting a single event to your group, you’ll gain the trust of your group quickly and create natural excitement and unity.
Each of our event packages include a wide range of outings and entertainment to meet the preferences of many. Our packages and tours often include at least three of the following:
- Live Concerts
- Museum Tours
- Transportation
- DJ Dance Parties
- Comedy Shows
- All-You-Can-Eat Meals
- Premium Open Bars
- Weekend Getaways
- Seafood and Crab Feast
- One Night Stays
- Express Party Bus
- Shopping Trips
Pick a date
In general, our events are available on pre-selected dates. Choosing the right date for your group will depend on a variety of factors and your groups primary availability. To choose the right date for your group consider the location of the pickup. Most events are within 3 hours drive from the groups pick up point with a maximum drive time of up to 6- 7 hours.
Alternatively, you’ll need to give your group time to plan for the trip. Overnight getaways typically require up to 4 to 7 months of advanced planning. For day trips we recommend 2 to 3 months of advanced planning.
Recruit your group
The most exciting part of planning a group event is recruiting your group! Determining who will participate in your group largely depends on your goals as an organizer. Smaller groups of up to 10 people will enjoy savings and are best suited for close friends and family. Medium groups of up to 22 people will give you a free trip as well as the opportunity to earn up to $200 per event and select your bus pickup point. Large groups of more than 23 people enjoy more savings and often secure a few more exciting bonuses.
You can build your group through various ways including word of mouth among your friends, family and neighbors or even hit the streets with our free flyers. Social media such as Facebook, Instagram and MeetUps are some of the best and most convenient ways to build groups with similar interests. Your workplace and your child’s school or sporting events are also great ways to recruit for your group. Other great places to recruit include church, local festivals, sports tournaments, local bulletin boards, and community events.
Secure the event
As a Soul Nation Event organizer you can organize a group with no obligation or commitment. You will only secure the event once your group members make a commitment with their deposit so you’ll assume no risk. To ensure your group members stay together and receive the maximum number of savings throughout the event, you’ll reserve your spots with your group’s deposit.
As the group’s organizer you’ll help ensure all deposits and payments are complete prior to the event. Our experienced event planners will provide you with a payment schedule to help you manage the payment process effortlessly and give you peace of mind.
Plan, prepare and connect
Your event date will arrive quickly. One of the easiest ways to keep your group on track and engaged is to consistently connect with them. How you decide to keep your group connected largely depends on what is most convenient for you. For example, if you rarely check your email, you may want to consider starting a Facebook group or chat on GroupMe.
As your group plans and prepares for the big day send reminders and helpful travel tips. Share pictures of how you are preparing for the trip and ask them to do the same in the group. If you successfully connect with your group regularly and help them prepare for the trip, you’ll gain their trust and they’ll be more willing to participate in other events you may decide to organize in the future.
Get Started
As you consider becoming an organizer for a Soul Nation event it is important to remember that you’re never alone. Our experienced event planners are with you every step of the way and ready to help you plan your event, coordinate payments, and more whenever you need a helping hand.
As a premier event planning company we know exactly what it takes to pull together an unforgettable event for groups successfully. By handling the intricate details of your event such as transportation, meals, entertainment and hotel accommodations, we aim to make planning group trips fun, easy, straightforward and most importantly, affordable.
Contact one of our experienced event planners today at (215) 504-4000 or request more information to start planning your group event with us. Already have your flyers? Download out our free Event Promoter Tool Kit here.
"Sure to Entertain your Soul"
With over 30 years of entertainment experience, Soul Nation Events organizes exclusive, affordable tours and getaways that enable people to extend their love for music with like-minded concert goers. We also offer tour packages that celebrate African American History & Culture.
@soulnationevents
Oct 1
🎭✨ NEWLY ADDED — BROADWAY IS CALLING!
Soul Nation is heading to New York City for WANTED, a new Broadway musical bringing the story of sisters, outlaws, and legends to the stage — featuring Grammy® winner Ledisi as Tallulah Clarke.
📅 March 27, 2027
🎭 James Earl Jones Theatre — Broadway, NYC
⭐ Featuring Ledisi
Your Soul Nation package includes a Broadway ticket plus round-trip transportation, with free time in NYC before the show to grab a bite, shop, or explore.
This one just joined the calendar, so theater lovers — consider this your cue to start making plans. 🎟️🗽
#SoulNationEvents #WantedBroadway #Ledisi #BlackBroadway #BroadwayNYC
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Oct 1
❄️🔥 R&B LOVERS—THIS IS THE WINTER WEEKEND YOU’VE BEEN WAITING FOR.
The Ice Melting R&B Winter Weekend Getaway is bringing the heat February 19–21, 2027 with three unforgettable voices on one lineup:
🎤 Ginuwine — @ginuwine | #Ginuwine
🎶 Bobby V — @bobbyvshow | #BobbyV
✨ Vivian Green — @iamviviangreen | #VivianGreen
Think timeless slow jams, songs you still know every word to, and the kind of live R&B performances that take you right back. But this weekend goes far beyond the concert—it’s a full Soul Nation winter experience. ❤️🔥🎶
The getaway features a 2-night full-service hotel stay, concert admission at Santander Arena in Reading, PA, all-you-can-eat breakfasts and dinner, 8 hours of premium open bar, DJ theme parties, on-site and off-site activities, and optional round-trip transportation.
From Friday night’s pajama party to Saturday’s dance party and Sunday’s live concert, this is one of those weekends built to keep the energy going from check-in to the final song. 🔥🥂💃🏾
One weekend. Three incredible artists. A whole lot of R&B.
❄️ Get ready for the Ice Melting R&B Winter Weekend.
🎟️ See the full event experience:
https://soulnationevents.com/events/ice-melting-rb-winter-weekend-getaway/
#SoulNationEvents #IceMeltingRnB #Ginuwine #BobbyV #VivianGreen #RnBWeekend #RnBClassics #WinterGetaway #LiveRnB
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Sep 30
✈️ You pick the destination. We’ll start dreaming up the getaway.
If Soul Nation Events could head somewhere new next, where would you want to go? 👀
🌊 Virginia Beach, VA — beach, music & seafood
🏛️ Charleston, SC — culture, history & Southern flavor
🌃 New York City, NY — Harlem, shows & nightlife
🎶 Nashville, TN — live music, food & nightlife
This is your chance to help inspire a future Soul Nation experience. Drop your vote in the comments and tell us what makes your pick the winner! 👇🏾✨
#SoulNationEvents #ChooseTheNextTrip #TravelPoll #GroupGetaways #TravelInspiration
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Sep 29
🍂🌊 Some getaways are about doing more. Niagara is about slowing down long enough to feel it.
Imagine the roar of the Falls before they even come into view, cool mist in the air, autumn colors lining the water, and a weekend where there’s nowhere else you need to be.
That’s the beauty of a fall escape to Niagara Falls—breathtaking scenery, fresh air, and time to simply take it all in. ✨
Because some places aren’t meant to be rushed through or just photographed. They’re meant to be experienced.
#NiagaraFalls #FallGetaway #SoulNationEvents #AutumnEscape #TravelMoments
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Sep 28
📚✊🏾 Quiz time! How well do you know Black labor and civil rights history?
Who organized the Brotherhood of Sleeping Car Porters and became one of the most influential labor and civil rights leaders of the 20th century?
A, B, or C? 🤔 Drop your answer in the comments before you look it up! 👇🏾
Bonus points if you know how his organizing helped strengthen the broader fight for fair wages, workers’ rights, and racial equality.
#BlackHistoryQuiz #APhilipRandolph #LaborHistory #CivilRightsHistory #SoulNationEvents
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Sep 28
Your next getaway is closer than you think. ✈️✨
Booking with Soul Nation Events can be simple: choose your date, select your package, reserve your spot, then get ready to enjoy the experience. From there, it’s all about the anticipation, the journey, and the memories waiting on the other side. 🚌🎶
No complicated planning. No endless back-and-forth. Just four easy steps between you and your next escape.
Pick the getaway. Lock in your spot. Start counting down. ❤️
#SoulNationEvents #BookYourGetaway #TravelMadeEasy #WeekendEscape #TravelWithSoulNation
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Sep 27
Behind every Soul Nation experience is a story that started with one simple idea: bring people together. ❤️
What began with group travel in 1974 grew into experiences centered around connection, music, entertainment, culture, and shared moments that guests can enjoy together.
And behind every getaway is a team working to make the experience feel welcoming, organized, and memorable from start to finish. ✨
Connecting people. Celebrating culture. Entertaining your soul.
#SoulNationEvents #BehindTheScenes #OurStory #GroupTravel #CreatingMemories
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Sep 27
❄️🏔️ A long weekend in the Poconos sounds even better when the plans are already made for you.
Join Soul Nation Events for the President’s Day Weekend Getaway, February 12–14, 2027, and trade the usual holiday routine for a winter escape filled with live entertainment, good company, beautiful scenery, and time to actually unwind. 🎶✨
It’s the kind of weekend that gives you a break without making you overthink every detail.
Make the holiday weekend count.
🎟️ See the full getaway details and reserve your spot:
https://soulnationevents.com/events/presidents-day-winter-weekend-getaway/
#SoulNationEvents #PresidentsDayWeekend #PoconosGetaway #WinterEscape #WeekendGetaway
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