Organizing and hosting events
Planning an Event
Organizing and hosting events is one of the most effective ways to promote and grow your community. From networking to building relationships, group events give everyone the opportunity to explore, learn and even enjoy time out together.
As the #1 Urban Events Promotion and Tour company on the East Coast, we understand that planning an event and getaway can be time consuming, costly and overwhelming. It is our mission to simplify group travel for organizers by providing all-inclusive packages to the hottest concerts, tours and events from Boston to North Carolina and from Pittsburgh to the east coast.
Download Your Free Promoter Tool Kit
What To Expect As An Organizer With Us
When you choose to become an organizer with Soul Nation Events (SNE) you’ll find the process headache free, simple and straightforward as we handle everything from hotel stays to meals and transportation. Here’s how to get started organizing an event with us.
Select your event
One of the biggest challenges of planning an event is determining the type of event your group would enjoy the most.
If this is your first time organizing an event with us we highly recommend selecting a single event, getaway or tour to present to your group. Limiting options gives you confidence and helps you maintain order as you plan and prepare for the big day. Presenting more than one group event to a group can be overwhelming and create a bit of chaos. However, when presenting a single event to your group, you’ll gain the trust of your group quickly and create natural excitement and unity.
Each of our event packages include a wide range of outings and entertainment to meet the preferences of many. Our packages and tours often include at least three of the following:
- Live Concerts
- Museum Tours
- Transportation
- DJ Dance Parties
- Comedy Shows
- All-You-Can-Eat Meals
- Premium Open Bars
- Weekend Getaways
- Seafood and Crab Feast
- One Night Stays
- Express Party Bus
- Shopping Trips
Pick a date
In general, our events are available on pre-selected dates. Choosing the right date for your group will depend on a variety of factors and your groups primary availability. To choose the right date for your group consider the location of the pickup. Most events are within 3 hours drive from the groups pick up point with a maximum drive time of up to 6- 7 hours.
Alternatively, you’ll need to give your group time to plan for the trip. Overnight getaways typically require up to 4 to 7 months of advanced planning. For day trips we recommend 2 to 3 months of advanced planning.
Recruit your group
The most exciting part of planning a group event is recruiting your group! Determining who will participate in your group largely depends on your goals as an organizer. Smaller groups of up to 10 people will enjoy savings and are best suited for close friends and family. Medium groups of up to 22 people will give you a free trip as well as the opportunity to earn up to $200 per event and select your bus pickup point. Large groups of more than 23 people enjoy more savings and often secure a few more exciting bonuses.
You can build your group through various ways including word of mouth among your friends, family and neighbors or even hit the streets with our free flyers. Social media such as Facebook, Instagram and MeetUps are some of the best and most convenient ways to build groups with similar interests. Your workplace and your child’s school or sporting events are also great ways to recruit for your group. Other great places to recruit include church, local festivals, sports tournaments, local bulletin boards, and community events.
Secure the event
As a Soul Nation Event organizer you can organize a group with no obligation or commitment. You will only secure the event once your group members make a commitment with their deposit so you’ll assume no risk. To ensure your group members stay together and receive the maximum number of savings throughout the event, you’ll reserve your spots with your group’s deposit.
As the group’s organizer you’ll help ensure all deposits and payments are complete prior to the event. Our experienced event planners will provide you with a payment schedule to help you manage the payment process effortlessly and give you peace of mind.
Plan, prepare and connect
Your event date will arrive quickly. One of the easiest ways to keep your group on track and engaged is to consistently connect with them. How you decide to keep your group connected largely depends on what is most convenient for you. For example, if you rarely check your email, you may want to consider starting a Facebook group or chat on GroupMe.
As your group plans and prepares for the big day send reminders and helpful travel tips. Share pictures of how you are preparing for the trip and ask them to do the same in the group. If you successfully connect with your group regularly and help them prepare for the trip, you’ll gain their trust and they’ll be more willing to participate in other events you may decide to organize in the future.
Get Started
As you consider becoming an organizer for a Soul Nation event it is important to remember that you’re never alone. Our experienced event planners are with you every step of the way and ready to help you plan your event, coordinate payments, and more whenever you need a helping hand.
As a premier event planning company we know exactly what it takes to pull together an unforgettable event for groups successfully. By handling the intricate details of your event such as transportation, meals, entertainment and hotel accommodations, we aim to make planning group trips fun, easy, straightforward and most importantly, affordable.
Contact one of our experienced event planners today at (215) 504-4000 or request more information to start planning your group event with us. Already have your flyers? Download out our free Event Promoter Tool Kit here.
"Sure to Entertain your Soul"
With over 30 years of entertainment experience, Soul Nation Events organizes exclusive, affordable tours and getaways that enable people to extend their love for music with like-minded concert goers. We also offer tour packages that celebrate African American History & Culture.
@soulnationevents
Sep 4
✨ Black Icon of the Month: Josephine Baker
Josephine Baker didn’t just captivate audiences—she broke barriers, challenged expectations, and turned her global fame into a platform for change. From becoming one of the most celebrated Black performers in Europe to aiding the French Resistance during World War II, her life was defined by courage, purpose, and impact. 🎭🖤
She also stood boldly for civil rights, refusing to perform for segregated audiences and using her voice to support equality at a time when doing so came with real risk.
Her legacy lives far beyond the stage—through the doors she opened, the causes she defended, and the generations she continues to inspire.
#JosephineBaker #BlackIcon #BlackHistory #WomenWhoMadeHistory #SoulNationEvents
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Sep 4
📚✨ Quiz time! Let’s test your Black history knowledge.
Who wrote the powerful autobiography Narrative of the Life of Frederick Douglass, an American Slave?
A, B, or C? 🤔 Drop your answer in the comments before looking it up! 👇🏾
Bonus question: Do you know why this book became such an important part of the abolitionist movement?
#BlackHistoryQuiz #FrederickDouglass #AfricanAmericanHistory #QuizTime #SoulNationEvents
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Sep 3
❄️🏔️ Make your President’s Day weekend one to remember.
Trade the usual routine for a winter escape in the Pocono Mountains, where live music, great energy, beautiful scenery, and a full weekend of fun come together.
From the moment you arrive, this getaway is all about relaxing, reconnecting, and enjoying the kind of weekend that feels like a real break. 🎶✨
📅 February 12–14, 2027
📍 Pocono Mts., PA
Ready to make the long weekend count?
🎟️ View the getaway details and reserve your spot:
https://soulnationevents.com/events/presidents-day-winter-weekend-getaway/
#SoulNationEvents #PresidentsDayWeekend #PoconosGetaway #WinterWeekend #WeekendEscape
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Sep 3
Planning a group getaway doesn’t have to feel complicated. ✨
Start with one great event, invite the people you want beside you, complete your reservations, and let Soul Nation Events help coordinate the experience. From family and friends to church groups, coworkers, and social clubs, bringing everyone together can be easier than you think.
You choose the getaway. You rally the group. Then it’s time to relax, enjoy the journey, and make memories together. 🚌🎶📸
Ready to get your group moving?
https://soulnationevents.com/get-more-info/
#SoulNationEvents #GroupTravel #TravelTogether #GroupOrganizer #MakeMemories
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Aug 31
Planning a group getaway doesn’t have to feel complicated. ✈️✨
Start with one great event, invite the people you want beside you, complete your reservations, and let Soul Nation Events help coordinate the experience. From family and friends to church groups, coworkers, and social clubs, bringing everyone together can be easier than you think.
You choose the getaway. You rally the group. Then it’s time to relax, enjoy the journey, and make memories together. 🚌🎶📸
Ready to get your group moving?
https://soulnationevents.com/get-more-info/
#SoulNationEvents #GroupTravel #TravelTogether #GroupOrganizer #MakeMemories
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Aug 31
❄️🔥 The Ice Melting R&B Winter Weekend is bringing serious heat!
Get ready for a winter getaway filled with smooth R&B, timeless favorites, great food, DJ parties, and unforgettable live performances. 🎶❤️🔥
🎤 Ginuwine — @ginuwine
🎤 Bobby V — @bobbyvshow
🎤 Vivian Green — @iamviviangreen
Your weekend includes a 2-night hotel stay, concert ticket, all-you-can-eat breakfasts and dinner, premium open bar, DJ theme parties, activities, and optional round-trip transportation.
📅 February 19–21, 2027
🎶 Concert at Santander Arena – Reading, PA
Ready for a winter weekend packed with R&B vibes from start to finish? ✨
🔗 View event details:
https://soulnationevents.com/events/ice-melting-rb-winter-weekend-getaway/#start
#SoulNationEvents #IceMeltingRnB #Ginuwine #BobbyV #VivianGreen #RnBWeekend #RnBClassics #WinterGetaway #LiveRnB
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Aug 29
Every unforgettable trip starts with one person saying, “Let’s go!” ✈️✨
Bring your friends, family, church group, or social circle together for a Soul Nation experience filled with travel, entertainment, laughter, and memories worth sharing.
As your group grows, you may even qualify to travel FREE as the organizer on selected events. 🙌🏾
Be the one who makes the plans everyone will thank you for.
🌐 Learn how to become a Soul Nation Group Organizer:
https://soulnationevents.com/get-more-info/
#SoulNationEvents #GroupOrganizer #TravelWithFriends #GroupGetaway #TravelFree
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Aug 29
❄️🎤 The wait is over—this winter lineup is bringing the HEAT! 🔥❤️🔥
The Ice Melting R&B Winter Weekend Getaway is coming with smooth vocals, timeless favorites, and the kind of live R&B energy that makes you want to sing every word. 🎶✨
Taking the stage:
🔥 Ginuwine — @ginuwine
🎤 Bobby V — @bobbyvshow
✨ Vivian Green — @iamviviangreen
If classic R&B, slow jams, powerhouse vocals, and unforgettable live performances are your vibe, this is the winter weekend you don’t want to hear about after it’s sold out. 👀❄️
Gather your crew and get ready for a weekend filled with music, good energy, and memories that will last long after the final song. 💃🏾🎵
🎟️ See the details and reserve your spot:
https://soulnationevents.com/events/ice-melting-rb-winter-weekend-getaway/
#SoulNationEvents #IceMeltingRnB #Ginuwine #BobbyV #VivianGreen #RnBWeekend #RnBMusic #WinterGetaway #LiveRnB #RnBLovers
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