Organizing and hosting events
Planning an Event
Organizing and hosting events is one of the most effective ways to promote and grow your community. From networking to building relationships, group events give everyone the opportunity to explore, learn and even enjoy time out together.
As the #1 Urban Events Promotion and Tour company on the East Coast, we understand that planning an event and getaway can be time consuming, costly and overwhelming. It is our mission to simplify group travel for organizers by providing all-inclusive packages to the hottest concerts, tours and events from Boston to North Carolina and from Pittsburgh to the east coast.
Download Your Free Promoter Tool Kit
What To Expect As An Organizer With Us
When you choose to become an organizer with Soul Nation Events (SNE) you’ll find the process headache free, simple and straightforward as we handle everything from hotel stays to meals and transportation. Here’s how to get started organizing an event with us.
Select your event
One of the biggest challenges of planning an event is determining the type of event your group would enjoy the most.
If this is your first time organizing an event with us we highly recommend selecting a single event, getaway or tour to present to your group. Limiting options gives you confidence and helps you maintain order as you plan and prepare for the big day. Presenting more than one group event to a group can be overwhelming and create a bit of chaos. However, when presenting a single event to your group, you’ll gain the trust of your group quickly and create natural excitement and unity.
Each of our event packages include a wide range of outings and entertainment to meet the preferences of many. Our packages and tours often include at least three of the following:
- Live Concerts
- Museum Tours
- Transportation
- DJ Dance Parties
- Comedy Shows
- All-You-Can-Eat Meals
- Premium Open Bars
- Weekend Getaways
- Seafood and Crab Feast
- One Night Stays
- Express Party Bus
- Shopping Trips
Pick a date
In general, our events are available on pre-selected dates. Choosing the right date for your group will depend on a variety of factors and your groups primary availability. To choose the right date for your group consider the location of the pickup. Most events are within 3 hours drive from the groups pick up point with a maximum drive time of up to 6- 7 hours.
Alternatively, you’ll need to give your group time to plan for the trip. Overnight getaways typically require up to 4 to 7 months of advanced planning. For day trips we recommend 2 to 3 months of advanced planning.
Recruit your group
The most exciting part of planning a group event is recruiting your group! Determining who will participate in your group largely depends on your goals as an organizer. Smaller groups of up to 10 people will enjoy savings and are best suited for close friends and family. Medium groups of up to 22 people will give you a free trip as well as the opportunity to earn up to $200 per event and select your bus pickup point. Large groups of more than 23 people enjoy more savings and often secure a few more exciting bonuses.
You can build your group through various ways including word of mouth among your friends, family and neighbors or even hit the streets with our free flyers. Social media such as Facebook, Instagram and MeetUps are some of the best and most convenient ways to build groups with similar interests. Your workplace and your child’s school or sporting events are also great ways to recruit for your group. Other great places to recruit include church, local festivals, sports tournaments, local bulletin boards, and community events.
Secure the event
As a Soul Nation Event organizer you can organize a group with no obligation or commitment. You will only secure the event once your group members make a commitment with their deposit so you’ll assume no risk. To ensure your group members stay together and receive the maximum number of savings throughout the event, you’ll reserve your spots with your group’s deposit.
As the group’s organizer you’ll help ensure all deposits and payments are complete prior to the event. Our experienced event planners will provide you with a payment schedule to help you manage the payment process effortlessly and give you peace of mind.
Plan, prepare and connect
Your event date will arrive quickly. One of the easiest ways to keep your group on track and engaged is to consistently connect with them. How you decide to keep your group connected largely depends on what is most convenient for you. For example, if you rarely check your email, you may want to consider starting a Facebook group or chat on GroupMe.
As your group plans and prepares for the big day send reminders and helpful travel tips. Share pictures of how you are preparing for the trip and ask them to do the same in the group. If you successfully connect with your group regularly and help them prepare for the trip, you’ll gain their trust and they’ll be more willing to participate in other events you may decide to organize in the future.
Get Started
As you consider becoming an organizer for a Soul Nation event it is important to remember that you’re never alone. Our experienced event planners are with you every step of the way and ready to help you plan your event, coordinate payments, and more whenever you need a helping hand.
As a premier event planning company we know exactly what it takes to pull together an unforgettable event for groups successfully. By handling the intricate details of your event such as transportation, meals, entertainment and hotel accommodations, we aim to make planning group trips fun, easy, straightforward and most importantly, affordable.
Contact one of our experienced event planners today at (215) 504-4000 or request more information to start planning your group event with us. Already have your flyers? Download out our free Event Promoter Tool Kit here.
"Sure to Entertain your Soul"
With over 30 years of entertainment experience, Soul Nation Events organizes exclusive, affordable tours and getaways that enable people to extend their love for music with like-minded concert goers. We also offer tour packages that celebrate African American History & Culture.
@soulnationevents
Aug 7
From the excitement of football weekends and the breathtaking beauty of Niagara Falls to an inspiring NMAAHC tour and laugh-out-loud comedy getaways, your next unforgettable experience is waiting.
These fall events won’t be around forever—reserve your favorite getaway now before the remaining spots are gone.
Book today at SoulNationEvents.com
#SoulNationEvents #FallGetaways #LastChanceToBook #WeekendEscape #TravelWithSoulNation
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Aug 6
Nothing makes us happier than hearing, “I’ll definitely be going again!” ❤️
From the food and music to the laughter, entertainment, and care from our event team, every Soul Nation experience is planned to help our guests relax, connect, and enjoy every moment.
Thank you for trusting us with your getaway—we can’t wait to welcome you back for more unforgettable memories!
#SoulNationEvents #CustomerTestimonial #CrabFeast #TravelWithSoulNation #UnforgettableExperiences
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Aug 6
Winter is about to get a soulful upgrade. ❄️🔥
One of our biggest winter experiences yet is coming—bringing together Old School Soul, smooth R&B, classic Hip Hop, live entertainment, and unforgettable energy.
The details are still under wraps, but trust us: this is one getaway you’ll want to hear about first.
Stay close. The big reveal is coming soon.
#SoulNationEvents #WinterGetaway #OldSchoolSoul #RnBVibes #HipHopExperience
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Aug 5
At Soul Nation Events, the experience goes far beyond the destination. We bring people together through music, travel, food, laughter, and unforgettable moments that turn strangers into friends and weekends into memories.
From live entertainment and cultural tours to soulful getaways and packed dance floors, every event is created to celebrate connection, joy, and the culture that moves us.
Come for the trip. Stay for the energy. Leave with memories you’ll never forget.
#SoulNationEvents #TravelAndCulture #GroupGetaways #BlackCulture #UnforgettableExperiences
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Aug 5
Last call to experience history in Washington, DC. 🖤
Join us October 24–25, 2026, for a powerful weekend at the National Museum of African American History and Culture—where generations of courage, achievement, creativity, and resilience come together under one roof.
This is more than a museum visit. It’s an opportunity to connect with the stories, people, and moments that helped shape America.
This is your last chance to join the tour—reserve your spot before booking closes.
🔗 Book now:
https://soulnationevents.com/events/national-museum-of-african-american-history-cultural-tour/
#SoulNationEvents #NMAAHC #BlackHistory #WashingtonDC #CulturalTour
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Aug 4
Medgar Evers did more than speak out against injustice—he worked directly to improve the lives of Black communities across Mississippi. As the state’s first NAACP field secretary, he organized voter-registration drives, established local NAACP chapters, led boycotts and demonstrations against segregated schools, parks, beaches, and other public spaces, and documented the tactics used to prevent Black citizens from voting.
He also investigated racially motivated violence, helping secure witnesses in the murder of Emmett Till, and supported James Meredith’s historic enrollment at the University of Mississippi. Through tireless grassroots organizing, Evers helped African Americans challenge discrimination, demand equal education, exercise their voting rights, and seek justice—even while facing constant threats to his own life.
His courage and sacrifice strengthened the Civil Rights Movement and inspired generations to continue the fight for dignity, opportunity, and equality.
#MedgarEvers #BlackHistory #CivilRightsMovement #VotingRights #LegacyOfCourage
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Aug 1
Something is coming to warm up your winter… ❄️✨
The music, the getaway energy, the laughter, the comfort, and the Soul Nation moments you’ve been waiting for are all on the way.
Our winter weekends are starting to make their return — and this is your reminder to stay close, because once the details drop, you’ll want to be ready.
Who’s ready for a winter escape? 👀
#SoulNationEvents #WinterWeekendGetaway #ComingSoon #GroupTravel #TravelWithUs
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Aug 1
A “job well done” from our travelers means everything. 🤎✨
This testimonial says it best — great deals, fantastic trips, memorable moments, and a team that works hard to make every experience feel smooth and enjoyable.
From Niagara Falls to our upcoming getaways, we’re grateful for every traveler who chooses Soul Nation Events and trusts us to be part of their journey.
Here’s to more trips, more memories, and more reasons to say, “I truly enjoyed!”
#SoulNationEvents #TravelerTestimonial #NiagaraFallsTrip #GroupTravel #TrustedByTravelers
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