Organizing and hosting events
Planning an Event
Organizing and hosting events is one of the most effective ways to promote and grow your community. From networking to building relationships, group events give everyone the opportunity to explore, learn and even enjoy time out together.
As the #1 Urban Events Promotion and Tour company on the East Coast, we understand that planning an event and getaway can be time consuming, costly and overwhelming. It is our mission to simplify group travel for organizers by providing all-inclusive packages to the hottest concerts, tours and events from Boston to North Carolina and from Pittsburgh to the east coast.
Download Your Free Promoter Tool Kit
What To Expect As An Organizer With Us
When you choose to become an organizer with Soul Nation Events (SNE) you’ll find the process headache free, simple and straightforward as we handle everything from hotel stays to meals and transportation. Here’s how to get started organizing an event with us.
Select your event
One of the biggest challenges of planning an event is determining the type of event your group would enjoy the most.
If this is your first time organizing an event with us we highly recommend selecting a single event, getaway or tour to present to your group. Limiting options gives you confidence and helps you maintain order as you plan and prepare for the big day. Presenting more than one group event to a group can be overwhelming and create a bit of chaos. However, when presenting a single event to your group, you’ll gain the trust of your group quickly and create natural excitement and unity.
Each of our event packages include a wide range of outings and entertainment to meet the preferences of many. Our packages and tours often include at least three of the following:
- Live Concerts
- Museum Tours
- Transportation
- DJ Dance Parties
- Comedy Shows
- All-You-Can-Eat Meals
- Premium Open Bars
- Weekend Getaways
- Seafood and Crab Feast
- One Night Stays
- Express Party Bus
- Shopping Trips
Pick a date
In general, our events are available on pre-selected dates. Choosing the right date for your group will depend on a variety of factors and your groups primary availability. To choose the right date for your group consider the location of the pickup. Most events are within 3 hours drive from the groups pick up point with a maximum drive time of up to 6- 7 hours.
Alternatively, you’ll need to give your group time to plan for the trip. Overnight getaways typically require up to 4 to 7 months of advanced planning. For day trips we recommend 2 to 3 months of advanced planning.
Recruit your group
The most exciting part of planning a group event is recruiting your group! Determining who will participate in your group largely depends on your goals as an organizer. Smaller groups of up to 10 people will enjoy savings and are best suited for close friends and family. Medium groups of up to 22 people will give you a free trip as well as the opportunity to earn up to $200 per event and select your bus pickup point. Large groups of more than 23 people enjoy more savings and often secure a few more exciting bonuses.
You can build your group through various ways including word of mouth among your friends, family and neighbors or even hit the streets with our free flyers. Social media such as Facebook, Instagram and MeetUps are some of the best and most convenient ways to build groups with similar interests. Your workplace and your child’s school or sporting events are also great ways to recruit for your group. Other great places to recruit include church, local festivals, sports tournaments, local bulletin boards, and community events.
Secure the event
As a Soul Nation Event organizer you can organize a group with no obligation or commitment. You will only secure the event once your group members make a commitment with their deposit so you’ll assume no risk. To ensure your group members stay together and receive the maximum number of savings throughout the event, you’ll reserve your spots with your group’s deposit.
As the group’s organizer you’ll help ensure all deposits and payments are complete prior to the event. Our experienced event planners will provide you with a payment schedule to help you manage the payment process effortlessly and give you peace of mind.
Plan, prepare and connect
Your event date will arrive quickly. One of the easiest ways to keep your group on track and engaged is to consistently connect with them. How you decide to keep your group connected largely depends on what is most convenient for you. For example, if you rarely check your email, you may want to consider starting a Facebook group or chat on GroupMe.
As your group plans and prepares for the big day send reminders and helpful travel tips. Share pictures of how you are preparing for the trip and ask them to do the same in the group. If you successfully connect with your group regularly and help them prepare for the trip, you’ll gain their trust and they’ll be more willing to participate in other events you may decide to organize in the future.
Get Started
As you consider becoming an organizer for a Soul Nation event it is important to remember that you’re never alone. Our experienced event planners are with you every step of the way and ready to help you plan your event, coordinate payments, and more whenever you need a helping hand.
As a premier event planning company we know exactly what it takes to pull together an unforgettable event for groups successfully. By handling the intricate details of your event such as transportation, meals, entertainment and hotel accommodations, we aim to make planning group trips fun, easy, straightforward and most importantly, affordable.
Contact one of our experienced event planners today at (215) 504-4000 or request more information to start planning your group event with us. Already have your flyers? Download out our free Event Promoter Tool Kit here.
"Sure to Entertain your Soul"
With over 30 years of entertainment experience, Soul Nation Events organizes exclusive, affordable tours and getaways that enable people to extend their love for music with like-minded concert goers. We also offer tour packages that celebrate African American History & Culture.
@soulnationevents
May 30
This one isn’t just a trip… It’s something you feel while you’re in it.
The National Museum of African American History & Cultural Tour just got added for Oct 24–25—and this is a different kind of weekend.
Not just going somewhere… but experiencing something that stays with you.
Walking through stories that shaped generations.
Standing in spaces that hold real history.
Sharing that moment with your people right beside you.
And then—just like we do—turning it into a full experience:
✔️ Hotel stay + all-inclusive weekend
✔️ Premium open bar + dinner & breakfast
✔️ DJ party, comedy show, and more
Because this isn’t only about looking back— It’s about connecting, reflecting, and creating memories that actually mean something.
Newly added = early access.
Early access = best spots.
Don’t wait until this one starts picking up… because it will.
Lock it in early 👉 https://soulnationevents.com/events/national-museum-of-african-american-history-cultural-tour/
#NMAAHC #CulturalExperience #FallWithSNE #SoulNationEvents #MeaningfulTravel
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May 29
This isn’t just an event.
This is what your summer is supposed to feel like.
Not rushed plans. Not “we’ll see.”
Real weekends that are already put together—so all you have to do is show up.
It’s the music hitting at the right moment.
It’s the table full and nobody in a hurry.
It’s laughing with people you came with… and people you just met.
It’s nights that don’t end when the event does.
With Soul Nation Events, it all connects—every detail, every vibe, every memory waiting to happen.
So if your summer still feels open… that’s not a gap—that’s an opportunity.
Fill it with something you’ll actually remember 👉 https://soulnationevents.com/
#SummerWithSNE #ThisIsTheVibe #SoulNationEvents #GoodEnergyOnly #MakeItCount
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May 29
Fall just got a whole lot better… and we didn’t ease into this one 🍂
The Niagara Falls Weekend Getaway just dropped—and it’s the kind of trip that makes you pause and say, “yeah… I need to be there.”
Picture this:
Cool fall air.
The sound of the falls up close.
Your crew standing right there in it.
Then later? You switch it up—casino lights, laughs, late-night energy.
✔️ 2 nights at the Sheraton Niagara Falls Hotel
✔️ Maid of the Mist experience
✔️ Casino access + shopping
✔️ Round-trip transportation already handled
And here’s what makes this one hit different…
Fall colors. Smaller crowds. Perfect timing before the year wraps up.
This isn’t just another event drop—this is the one people wish they caught early.
So if you’re even thinking about it… Don’t sit on it.
👉 https://soulnationevents.com/events/niagara-falls-weekend-getaway/
#FallGetaway #NiagaraFallsTrip #SoulNationEvents #NewDrop #TravelPlans
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May 29
You’ve been the one making it happen… now it should work in your favor. 📲🔥
You pick the trip. You rally the crew. You make sure it all comes together.
With Soul Nation Events, that role finally pays off.
Bring your group to one of our weekend getaways or concert experiences, and you could:
✔️ Travel FREE
✔️ Earn while organizing
✔️ Lead the kind of weekend everyone remembers
No complicated process. No extra work.
Just you doing what you already do — and getting rewarded for it.
Here’s the real difference:
The organizers who act early lock in the best opportunities.
The rest… end up wishing they stepped in sooner.
If your group is already looking to you… take the lead and make it count.
👉 Start your group today:
https://soulnationevents.com/get-more-info/
#soulnationevents #grouptravel #travelfree #blackevents #blackculture #blackjoy #africanamericancommunity 🔥
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May 27
Summer plans should feel easy… not limited.
With Soul Nation Events, the two things people always remember?
The drinks didn’t stop… and neither did the food.
We’re talking:
🦀 All-you-can-eat seafood that keeps coming
🍸 Premium open bar that actually stays flowing
No wrist-checking. No “last call” energy halfway through.
Just you enjoying it—plate after plate, drink after drink, surrounded by people on the same vibe.
That’s what makes these summer weekends different.
You don’t pace yourself… you settle into it.
Pick your weekend and come hungry 👉 https://soulnationevents.com/
#SummerWithSNE #SeafoodFeastVibes #OpenBarEnergy #SoulNationEvents #GoodTimesOnly
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May 25
Memorial Day is more than just the start of summer or a long holiday weekend.
It’s a day to remember and honor the brave men and women who gave their lives while serving our country — the heroes who made sacrifices so future generations could live with freedom, opportunity, and hope.
Today, we reflect on the true meaning of courage, service, and unity. We remember the families who carry the weight of that sacrifice every single day, and we take a moment to appreciate the freedoms we often take for granted.
As we spend time with loved ones, travel, celebrate, and create memories this weekend, let’s also carry gratitude in our hearts for those who made it all possible.
From all of us at Soul Nation Events, we honor, remember, and thank our fallen heroes today and always. ❤️🤍💙
#MemorialDay #SoulNationEvents #HonorTheFallen #RememberAndReflect #UnitedWeStand
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May 25
Not everything worth celebrating comes easy.
African Liberation Day is about the courage it took to break systems, reclaim identity, and stand for something bigger than the moment. It’s a reflection of resistance, unity, and the ongoing fight for freedom across Africa and the global Black community.
It’s not just history in a book—
it’s voices that refused to be silenced,
cultures that refused to be erased,
and people who chose to rise anyway.
At Soul Nation Events, we recognize the weight of that history and the power of celebrating it with intention.
Because understanding the past isn’t optional— It’s how we move forward with purpose.
#AfricanLiberationDay #HonorTheStruggle #BlackUnity #CulturalStrength #LegacyContinues
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May 25
Summer isn’t waiting around… it’s already in motion. ☀️🔥
If you’ve been saying “we’ll plan something soon,” this is that moment.
With Soul Nation Events, the weekends are already set — different cities, different vibes, all lined up and ready.
From quick bus rides to full weekend getaways… from throwback music to nights that turn into stories… this is the season where you actually step out and enjoy it.
Here’s the truth:
The best weekends get picked early.
The best spots don’t sit for long.
And the plans that actually happen? Someone makes the move.
So whether you’re the planner… or the one ready to pull up — this is your cue.
👉 Start your summer the right way:
https://soulnationevents.com/
#soulnationevents #summerplans #weekendgetaways #blackevents #blackculture #blackjoy #blacktravel #africanamericancommunity 🔥
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