Organizing and hosting events
Planning an Event
Organizing and hosting events is one of the most effective ways to promote and grow your community. From networking to building relationships, group events give everyone the opportunity to explore, learn and even enjoy time out together.
As the #1 Urban Events Promotion and Tour company on the East Coast, we understand that planning an event and getaway can be time consuming, costly and overwhelming. It is our mission to simplify group travel for organizers by providing all-inclusive packages to the hottest concerts, tours and events from Boston to North Carolina and from Pittsburgh to the east coast.
Download Your Free Promoter Tool Kit
What To Expect As An Organizer With Us
When you choose to become an organizer with Soul Nation Events (SNE) you’ll find the process headache free, simple and straightforward as we handle everything from hotel stays to meals and transportation. Here’s how to get started organizing an event with us.
Select your event
One of the biggest challenges of planning an event is determining the type of event your group would enjoy the most.
If this is your first time organizing an event with us we highly recommend selecting a single event, getaway or tour to present to your group. Limiting options gives you confidence and helps you maintain order as you plan and prepare for the big day. Presenting more than one group event to a group can be overwhelming and create a bit of chaos. However, when presenting a single event to your group, you’ll gain the trust of your group quickly and create natural excitement and unity.
Each of our event packages include a wide range of outings and entertainment to meet the preferences of many. Our packages and tours often include at least three of the following:
- Live Concerts
- Museum Tours
- Transportation
- DJ Dance Parties
- Comedy Shows
- All-You-Can-Eat Meals
- Premium Open Bars
- Weekend Getaways
- Seafood and Crab Feast
- One Night Stays
- Express Party Bus
- Shopping Trips
Pick a date
In general, our events are available on pre-selected dates. Choosing the right date for your group will depend on a variety of factors and your groups primary availability. To choose the right date for your group consider the location of the pickup. Most events are within 3 hours drive from the groups pick up point with a maximum drive time of up to 6- 7 hours.
Alternatively, you’ll need to give your group time to plan for the trip. Overnight getaways typically require up to 4 to 7 months of advanced planning. For day trips we recommend 2 to 3 months of advanced planning.
Recruit your group
The most exciting part of planning a group event is recruiting your group! Determining who will participate in your group largely depends on your goals as an organizer. Smaller groups of up to 10 people will enjoy savings and are best suited for close friends and family. Medium groups of up to 22 people will give you a free trip as well as the opportunity to earn up to $200 per event and select your bus pickup point. Large groups of more than 23 people enjoy more savings and often secure a few more exciting bonuses.
You can build your group through various ways including word of mouth among your friends, family and neighbors or even hit the streets with our free flyers. Social media such as Facebook, Instagram and MeetUps are some of the best and most convenient ways to build groups with similar interests. Your workplace and your child’s school or sporting events are also great ways to recruit for your group. Other great places to recruit include church, local festivals, sports tournaments, local bulletin boards, and community events.
Secure the event
As a Soul Nation Event organizer you can organize a group with no obligation or commitment. You will only secure the event once your group members make a commitment with their deposit so you’ll assume no risk. To ensure your group members stay together and receive the maximum number of savings throughout the event, you’ll reserve your spots with your group’s deposit.
As the group’s organizer you’ll help ensure all deposits and payments are complete prior to the event. Our experienced event planners will provide you with a payment schedule to help you manage the payment process effortlessly and give you peace of mind.
Plan, prepare and connect
Your event date will arrive quickly. One of the easiest ways to keep your group on track and engaged is to consistently connect with them. How you decide to keep your group connected largely depends on what is most convenient for you. For example, if you rarely check your email, you may want to consider starting a Facebook group or chat on GroupMe.
As your group plans and prepares for the big day send reminders and helpful travel tips. Share pictures of how you are preparing for the trip and ask them to do the same in the group. If you successfully connect with your group regularly and help them prepare for the trip, you’ll gain their trust and they’ll be more willing to participate in other events you may decide to organize in the future.
Get Started
As you consider becoming an organizer for a Soul Nation event it is important to remember that you’re never alone. Our experienced event planners are with you every step of the way and ready to help you plan your event, coordinate payments, and more whenever you need a helping hand.
As a premier event planning company we know exactly what it takes to pull together an unforgettable event for groups successfully. By handling the intricate details of your event such as transportation, meals, entertainment and hotel accommodations, we aim to make planning group trips fun, easy, straightforward and most importantly, affordable.
Contact one of our experienced event planners today at (215) 504-4000 or request more information to start planning your group event with us. Already have your flyers? Download out our free Event Promoter Tool Kit here.
"Sure to Entertain your Soul"
With over 30 years of entertainment experience, Soul Nation Events organizes exclusive, affordable tours and getaways that enable people to extend their love for music with like-minded concert goers. We also offer tour packages that celebrate African American History & Culture.
@soulnationevents
Jun 25
🌊🍤 End your summer the Soul Nation way!
Join us in Atlantic City for an unforgettable weekend filled with great food, great people, and great vibes at our Atlantic City Seafood Beach Party Weekend Getaway.
Picture yourself enjoying a seafood feast by the beach, soaking up the ocean breeze, dancing at the beach party, relaxing at the pool party, and making memories with friends old and new.
This is your chance to celebrate the final days of summer with a weekend packed with fun, laughter, entertainment, and the energy that makes Soul Nation Events so special.
📍 Atlantic City, NJ
📅 September 11–13, 2026
☀️ Don`t let summer end without one more unforgettable getaway.
Reserve your spot today:
https://soulnationevents.com/events/atlantic-city-seafood-beach-party-weekend-getaway/
Tag your travel crew and start making plans! 👇
#SeafoodWeekend #AtlanticCityGetaway #BeachPartyWeekend #SoulNationEvents #SummerGetaway
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Jun 24
🎉 Loyalty Has Its Rewards! 🎉
At Soul Nation Events, we appreciate the guests who continue to travel, celebrate, and create memories with us year after year.
That`s why we love surprising our loyal travelers with special perks, exclusive opportunities, and exciting giveaways along the way.
You never know when your next trip could come with a little something extra. 😉
The more memories you make with Soul Nation Events, the more chances you`ll have to enjoy the benefits of being part of our travel family.
Have you traveled with us before? Tell us how many Soul Nation Events you`ve attended! 👇
#SoulNationEvents #VIPAccess #TravelRewards #LoyaltyRewards #TravelWithFriends
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Jun 23
Thinking about attending your first Soul Nation Event, but not sure what to expect?
You`re not alone. Many of our guests felt the same way before booking their very first trip.
One of the things people love most about traveling with Soul Nation Events is how easy the experience can be. Instead of spending hours researching hotels, planning activities, coordinating transportation, or figuring out where everyone should meet, much of the work has already been done for you.
From exciting entertainment and live performances to great hotels, group activities, parties, meals, and memorable experiences, our events are designed to help you spend less time planning and more time enjoying yourself.
And if you`re worried about coming alone, don`t be.
Many guests attend their first event solo. By the end of the weekend, they`ve shared meals, danced, laughed, explored new places, and made friendships that often continue long after the trip is over.
Whether you`re looking for a weekend getaway, a concert experience, a fun group trip, or simply a chance to meet new people and create lasting memories, there`s a place for you at a Soul Nation Event.
Sometimes all you have to do is show up.
We`ll handle the details while you focus on making memories.
Have you attended a Soul Nation Event before? Share your favorite memory below. 👇
#soulnationevents #grouptravel #weekendgetaway #concerttravel #travelcommunity
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Jun 22
Behind every successful getaway, concert weekend, bus trip, and event is a team that genuinely cares about your experience.
From helping guests before they book to coordinating details on event day, our team works hard to make every trip as smooth, enjoyable, and memorable as possible.
They`re the friendly faces answering questions, helping with check-ins, coordinating logistics, and making sure guests feel welcomed every step of the way.
At Soul Nation Events, we don`t just plan trips—we create experiences, connections, and memories that last long after the weekend is over.
A big thank you to our incredible team for their dedication, passion, and commitment to serving our guests.
❤️ Have you met a Soul Nation team member who made your trip extra special? Give them a shoutout in the comments below!
#SoulNationEvents #MeetTheTeam #TravelWithSoulNation #CreatingMemories #CustomerExperience
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Jun 21
The best weekends aren`t measured by how far you travel—they`re measured by the memories you bring home.
At Soul Nation Events, every getaway is about more than the destination. It`s about sharing laughs, meeting great people, enjoying unforgettable experiences, and creating memories that last long after the weekend ends.
Whether you`re traveling with friends, family, or joining us for the first time, there`s something special about spending a weekend surrounded by good vibes and good company.
Because some of the best memories start with a simple decision to get away.
Who would you bring on your next Soul Nation Events getaway? Tag them below! 👇
#SoulNationEvents #WeekendGetaway #TravelTogether #MakingMemories #GoodVibesOnly
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Jun 21
Some trips are better when you share them. 🌊✨
The Niagara Falls Weekend Getaway is the perfect excuse to gather your favorite people and experience one of the world`s most iconic destinations together. From breathtaking views of Niagara Falls to casino excitement and memorable moments at the Sheraton Niagara Falls Hotel, this is the kind of weekend that brings people closer.
📍 Sept 25–27, 2026
🏨 Sheraton Niagara Falls Hotel
Thinking about bringing friends, family, church members, coworkers, or your social club? Why not take it a step further and become a Soul Nation Group Organizer?
Bring your group, enjoy exclusive organizer benefits, and let us help make the planning easy. You focus on bringing the people—we`ll help with the rest.
Because some memories are even better when they`re shared.
👉 Learn more about the getaway:
https://soulnationevents.com/events/niagara-falls-weekend-getaway/
Tag the people you`d love to experience Niagara Falls with. 👇
#niagarafallsgetaway #soulnationevents #grouptravel #weekendgetaway #blacktravel #blackculture #blackjoy #travelwithfriends #africanamericancommunity
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Jun 20
Thinking about traveling with Soul Nation Events for the first time?
You`re not alone—and that`s exactly why we`re here.
From the moment you book, our team helps guide you through the process so you can spend less time worrying about the details and more time looking forward to the experience.
Whether it`s a weekend getaway, concert trip, seafood feast, casino adventure, or sightseeing excursion, we work hard to make your journey smooth, enjoyable, and memorable.
Many of our guests started with one trip and quickly made Soul Nation Events part of their annual travel plans.
All you have to do is choose your destination—we`ll help with the rest.
Have you traveled with Soul Nation Events before? Share your favorite trip in the comments! 👇
#SoulNationEvents #FirstTimeTraveler #TravelMadeEasy #WeekendGetaway #MakingMemories
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Jun 19
Today, Soul Nation Events joins the African American community in commemorating Juneteenth as we honor a pivotal moment in American history.
Juneteenth marks June 19, 1865, when the last enslaved African Americans in Texas learned they were free, more than two years after the Emancipation Proclamation.
It is a day to reflect on the significance of freedom, recognize the resilience and achievements of generations past, and honor the contributions that have helped shape the nation.
As we commemorate this important day, we celebrate the history, culture, and legacy that continue to inspire people across generations.
Happy Juneteenth from Soul Nation Events. ❤️🖤💚
#Juneteenth #FreedomDay #CelebrateFreedom #BlackHistory #SoulNationEvents
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