Organizing and hosting events
Planning an Event
Organizing and hosting events is one of the most effective ways to promote and grow your community. From networking to building relationships, group events give everyone the opportunity to explore, learn and even enjoy time out together.
As the #1 Urban Events Promotion and Tour company on the East Coast, we understand that planning an event and getaway can be time consuming, costly and overwhelming. It is our mission to simplify group travel for organizers by providing all-inclusive packages to the hottest concerts, tours and events from Boston to North Carolina and from Pittsburgh to the east coast.
Download Your Free Promoter Tool Kit
What To Expect As An Organizer With Us
When you choose to become an organizer with Soul Nation Events (SNE) you’ll find the process headache free, simple and straightforward as we handle everything from hotel stays to meals and transportation. Here’s how to get started organizing an event with us.
Select your event
One of the biggest challenges of planning an event is determining the type of event your group would enjoy the most.
If this is your first time organizing an event with us we highly recommend selecting a single event, getaway or tour to present to your group. Limiting options gives you confidence and helps you maintain order as you plan and prepare for the big day. Presenting more than one group event to a group can be overwhelming and create a bit of chaos. However, when presenting a single event to your group, you’ll gain the trust of your group quickly and create natural excitement and unity.
Each of our event packages include a wide range of outings and entertainment to meet the preferences of many. Our packages and tours often include at least three of the following:
- Live Concerts
- Museum Tours
- Transportation
- DJ Dance Parties
- Comedy Shows
- All-You-Can-Eat Meals
- Premium Open Bars
- Weekend Getaways
- Seafood and Crab Feast
- One Night Stays
- Express Party Bus
- Shopping Trips
Pick a date
In general, our events are available on pre-selected dates. Choosing the right date for your group will depend on a variety of factors and your groups primary availability. To choose the right date for your group consider the location of the pickup. Most events are within 3 hours drive from the groups pick up point with a maximum drive time of up to 6- 7 hours.
Alternatively, you’ll need to give your group time to plan for the trip. Overnight getaways typically require up to 4 to 7 months of advanced planning. For day trips we recommend 2 to 3 months of advanced planning.
Recruit your group
The most exciting part of planning a group event is recruiting your group! Determining who will participate in your group largely depends on your goals as an organizer. Smaller groups of up to 10 people will enjoy savings and are best suited for close friends and family. Medium groups of up to 22 people will give you a free trip as well as the opportunity to earn up to $200 per event and select your bus pickup point. Large groups of more than 23 people enjoy more savings and often secure a few more exciting bonuses.
You can build your group through various ways including word of mouth among your friends, family and neighbors or even hit the streets with our free flyers. Social media such as Facebook, Instagram and MeetUps are some of the best and most convenient ways to build groups with similar interests. Your workplace and your child’s school or sporting events are also great ways to recruit for your group. Other great places to recruit include church, local festivals, sports tournaments, local bulletin boards, and community events.
Secure the event
As a Soul Nation Event organizer you can organize a group with no obligation or commitment. You will only secure the event once your group members make a commitment with their deposit so you’ll assume no risk. To ensure your group members stay together and receive the maximum number of savings throughout the event, you’ll reserve your spots with your group’s deposit.
As the group’s organizer you’ll help ensure all deposits and payments are complete prior to the event. Our experienced event planners will provide you with a payment schedule to help you manage the payment process effortlessly and give you peace of mind.
Plan, prepare and connect
Your event date will arrive quickly. One of the easiest ways to keep your group on track and engaged is to consistently connect with them. How you decide to keep your group connected largely depends on what is most convenient for you. For example, if you rarely check your email, you may want to consider starting a Facebook group or chat on GroupMe.
As your group plans and prepares for the big day send reminders and helpful travel tips. Share pictures of how you are preparing for the trip and ask them to do the same in the group. If you successfully connect with your group regularly and help them prepare for the trip, you’ll gain their trust and they’ll be more willing to participate in other events you may decide to organize in the future.
Get Started
As you consider becoming an organizer for a Soul Nation event it is important to remember that you’re never alone. Our experienced event planners are with you every step of the way and ready to help you plan your event, coordinate payments, and more whenever you need a helping hand.
As a premier event planning company we know exactly what it takes to pull together an unforgettable event for groups successfully. By handling the intricate details of your event such as transportation, meals, entertainment and hotel accommodations, we aim to make planning group trips fun, easy, straightforward and most importantly, affordable.
Contact one of our experienced event planners today at (215) 504-4000 or request more information to start planning your group event with us. Already have your flyers? Download out our free Event Promoter Tool Kit here.
"Sure to Entertain your Soul"
With over 30 years of entertainment experience, Soul Nation Events organizes exclusive, affordable tours and getaways that enable people to extend their love for music with like-minded concert goers. We also offer tour packages that celebrate African American History & Culture.
@soulnationevents
Oct 29
🔥 ON SALE NOW: One weekend. Three hip-hop legends.
The Old School Hip Hop Winter Weekend Getaway is coming February 26–28, 2027, bringing together:
🎤 Doug E. Fresh — @therealdougefresh
🎤 Nice & Smooth — @darealgregnice + @thelegendarysmoothb
🎤 Chubb Rock — @chubblive
If these names are part of your soundtrack, this is the weekend to experience them live with a crowd that knows every beat, every hook, and every word. 🎶🔥
Tickets are on sale now, so don’t wait until the best spots are gone.
🎟️ Book here:
https://soulnationevents.com/events/old-school-hip-hop-winter-weekend-getaway/
#DougEFresh #NiceAndSmooth #GregNice #SmoothB #ChubbRock #OldSchoolHipHop #GoldenEraHipHop #SoulNationEvents
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Oct 28
Some weekends are more than a break from the routine—they’re the ones you keep talking about after they’re over. ✨
With Soul Nation Events, it’s the mix of good music, new places, shared laughs, and real connections that makes the experience feel different. From the first song to the last conversation, every moment is part of the memory. 🎶✈️🥂
Come for the getaway. Stay for the energy. Leave with stories worth telling.
#SoulNationEvents #MoreThanAnEvent #TravelMusicConnection #WeekendExperience #MakeMemories
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Oct 27
ON SALE NOW ✨
The Old School Soul Winter Weekend Getaway is calling, and Blue Notes are bringing the timeless soul, smooth harmonies, and unforgettable energy that make this one of the season’s must-experience weekends. 🎶❄️
Get ready for a weekend filled with classic sounds, grown-folks vibes, and memories made through music that never goes out of style.
🎤 Featuring: Blue Notes
📅 February 12–14, 2027
🎟️ Reserve your spot now: https://soulnationevents.com/events/old-school-winter-weekend-getaway/
#SoulNationEvents #OldSchoolSoul #BlueNotes #HaroldMelvinAndTheBlueNotes #ClassicSoul #SoulMusic #WinterWeekendGetaway #LiveSoulMusic
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Oct 26
Some of the best experiences start with one simple thing: people coming together. ✨
At Soul Nation Events, the goal is to create more than just a trip or event. It’s about giving guests a place to connect, enjoy great music, experience culture, share laughs, and create memories that stay with them long after the weekend ends. ❤️🎶
Because the destination matters—but the people you meet, the moments you share, and the memories you make are what truly make the experience special.
Connecting people. Celebrating culture. Creating memories.
#SoulNationEvents #BringPeopleTogether #CelebrateCulture #SharedExperiences #CreateMemories
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Oct 25
🎶✨ When the music hits, the whole room feels it.
This is the kind of Soul Nation night where everyone’s singing, dancing, laughing, and completely in the moment. No sitting still. No checking the clock. Just great music, big energy, and a crowd ready to enjoy every second. 💃🏾🔥
These are the nights that turn into stories you keep telling—and memories you wish you could replay.
Soul. Rhythm. Fun. All night long.
#SoulNationEvents #LiveMusicExperience #GoodVibesOnly #DanceAllNight #UnforgettableMoments
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Oct 25
🍽️🥂 COME HUNGRY. THE WEEKEND CAN HANDLE IT.
One thing about a Soul Nation getaway — we believe enjoying yourself should include eating well and raising a glass with your people. 🙌🏾
On select experiences, that means all-you-can-eat meals and a premium open bar are already part of the fun. Fill your plate, grab your favorite drink, find your crew, and settle in for a weekend where the table is just as much a gathering place as the dance floor. 🎶❤️
Because a getaway feels even better when great food, good drinks, and great company come together.
See what Soul Nation has coming up next:
https://soulnationevents.com/events/
#SoulNationEvents #BlackTravel #AllInclusiveGetaway #BlackJoy #GroupTravel
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Oct 24
🌍 SOUL NATION, YOU’VE GOT THE VOTE! 👀
We’re thinking about future adventures, but this time, we want to hear from the people who actually travel with us — YOU.
If you could choose our next destination, where are we packing our bags for?
🏖️ Virginia Beach, VA — beach, music & seafood
🌴 Charleston, SC — culture, history & Southern flavor
🗽 New York City, NY — Harlem, shows & nightlife
🎶 Nashville, TN — live music, food & nightlife
👇🏾 CAST YOUR VOTE IN THE COMMENTS! Drop the city you’d most like to experience with Soul Nation and tell us why it deserves a spot on the calendar.
And don’t just vote — tag your travel crew so they can weigh in too. ✈️❤️
#SoulNationEvents #BlackTravel #GroupTravel #TravelTogether #BlackTravelMovement
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Oct 23
February just got a whole lot smoother. The Ice Melting R&B Winter Weekend Getaway is bringing three incredible voices together for a weekend made for real R&B lovers.
🎤 Ginuwine — @ginuwine
❤️ Bobby V — @bobbyvshow
🎶 Vivian Green — @iamviviangreen
From the songs you know every word to, to DJ theme parties, great food, premium open bar, and a full weekend of grown-folks fun — this is the winter escape you’ll be talking about long after the last slow jam. 🥂💃🏾
📅 February 19–21, 2027
🎟️ Tickets are ON SALE NOW. Get your crew together and make your plans before everybody starts asking, “Who already booked?”
👉 https://soulnationevents.com/events/ice-melting-rb-winter-weekend-getaway/
#Ginuwine #BobbyV #VivianGreen #RnBMusic #SoulNationEvents
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