Organizing and hosting events
Planning an Event
Organizing and hosting events is one of the most effective ways to promote and grow your community. From networking to building relationships, group events give everyone the opportunity to explore, learn and even enjoy time out together.
As the #1 Urban Events Promotion and Tour company on the East Coast, we understand that planning an event and getaway can be time consuming, costly and overwhelming. It is our mission to simplify group travel for organizers by providing all-inclusive packages to the hottest concerts, tours and events from Boston to North Carolina and from Pittsburgh to the east coast.
Download Your Free Promoter Tool Kit
What To Expect As An Organizer With Us
When you choose to become an organizer with Soul Nation Events (SNE) you’ll find the process headache free, simple and straightforward as we handle everything from hotel stays to meals and transportation. Here’s how to get started organizing an event with us.
Select your event
One of the biggest challenges of planning an event is determining the type of event your group would enjoy the most.
If this is your first time organizing an event with us we highly recommend selecting a single event, getaway or tour to present to your group. Limiting options gives you confidence and helps you maintain order as you plan and prepare for the big day. Presenting more than one group event to a group can be overwhelming and create a bit of chaos. However, when presenting a single event to your group, you’ll gain the trust of your group quickly and create natural excitement and unity.
Each of our event packages include a wide range of outings and entertainment to meet the preferences of many. Our packages and tours often include at least three of the following:
- Live Concerts
- Museum Tours
- Transportation
- DJ Dance Parties
- Comedy Shows
- All-You-Can-Eat Meals
- Premium Open Bars
- Weekend Getaways
- Seafood and Crab Feast
- One Night Stays
- Express Party Bus
- Shopping Trips
Pick a date
In general, our events are available on pre-selected dates. Choosing the right date for your group will depend on a variety of factors and your groups primary availability. To choose the right date for your group consider the location of the pickup. Most events are within 3 hours drive from the groups pick up point with a maximum drive time of up to 6- 7 hours.
Alternatively, you’ll need to give your group time to plan for the trip. Overnight getaways typically require up to 4 to 7 months of advanced planning. For day trips we recommend 2 to 3 months of advanced planning.
Recruit your group
The most exciting part of planning a group event is recruiting your group! Determining who will participate in your group largely depends on your goals as an organizer. Smaller groups of up to 10 people will enjoy savings and are best suited for close friends and family. Medium groups of up to 22 people will give you a free trip as well as the opportunity to earn up to $200 per event and select your bus pickup point. Large groups of more than 23 people enjoy more savings and often secure a few more exciting bonuses.
You can build your group through various ways including word of mouth among your friends, family and neighbors or even hit the streets with our free flyers. Social media such as Facebook, Instagram and MeetUps are some of the best and most convenient ways to build groups with similar interests. Your workplace and your child’s school or sporting events are also great ways to recruit for your group. Other great places to recruit include church, local festivals, sports tournaments, local bulletin boards, and community events.
Secure the event
As a Soul Nation Event organizer you can organize a group with no obligation or commitment. You will only secure the event once your group members make a commitment with their deposit so you’ll assume no risk. To ensure your group members stay together and receive the maximum number of savings throughout the event, you’ll reserve your spots with your group’s deposit.
As the group’s organizer you’ll help ensure all deposits and payments are complete prior to the event. Our experienced event planners will provide you with a payment schedule to help you manage the payment process effortlessly and give you peace of mind.
Plan, prepare and connect
Your event date will arrive quickly. One of the easiest ways to keep your group on track and engaged is to consistently connect with them. How you decide to keep your group connected largely depends on what is most convenient for you. For example, if you rarely check your email, you may want to consider starting a Facebook group or chat on GroupMe.
As your group plans and prepares for the big day send reminders and helpful travel tips. Share pictures of how you are preparing for the trip and ask them to do the same in the group. If you successfully connect with your group regularly and help them prepare for the trip, you’ll gain their trust and they’ll be more willing to participate in other events you may decide to organize in the future.
Get Started
As you consider becoming an organizer for a Soul Nation event it is important to remember that you’re never alone. Our experienced event planners are with you every step of the way and ready to help you plan your event, coordinate payments, and more whenever you need a helping hand.
As a premier event planning company we know exactly what it takes to pull together an unforgettable event for groups successfully. By handling the intricate details of your event such as transportation, meals, entertainment and hotel accommodations, we aim to make planning group trips fun, easy, straightforward and most importantly, affordable.
Contact one of our experienced event planners today at (215) 504-4000 or request more information to start planning your group event with us. Already have your flyers? Download out our free Event Promoter Tool Kit here.
"Sure to Entertain your Soul"
With over 30 years of entertainment experience, Soul Nation Events organizes exclusive, affordable tours and getaways that enable people to extend their love for music with like-minded concert goers. We also offer tour packages that celebrate African American History & Culture.
@soulnationevents
Jul 11
Got a group that loves to travel? This might be your sign to start planning. ✈️
With Soul Nation Events, you can organize a small group of friends, family, coworkers, or your favorite travel crew — and the more people you bring, the more you could save.
You bring the people.
We handle the trip details.
Your next adventure could even be on us.
Start the group chat and let’s make it happen.
#SoulNationEvents #GroupTravel #TravelWithFriends #PlanTheTrip #TravelMore
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Jul 10
This month, we honor Coretta Scott King — an author, activist, and powerful voice for justice.
Through her books, speeches, and lifelong advocacy, she helped keep Dr. Martin Luther King Jr.’s legacy alive while continuing the work for civil rights, peace, voting rights, women’s rights, and human rights.
She also founded The King Center, supported nonviolent social change, and helped lead the movement to make Martin Luther King Jr. Day a national holiday.
Coretta Scott King’s life reminds us that serving the community means using your voice, your platform, and your purpose to create lasting change.
#CorettaScottKing #BlackAuthorOfTheMonth #BlackHistory #CivilRightsLegacy #WomenWhoLead
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Jul 10
This is not the trip to “think about later.” 🍂🌊
Spend the weekend at Niagara Falls with sightseeing, casino fun, outlet shopping, breakfast included, and a stay at the Sheraton Niagara Falls Hotel — all wrapped into one unforgettable fall getaway.
The best part? You can lock in your space with just a $50 deposit per person, so don’t wait until the group chat finally decides. Get your spot secured now.
Start your booking today:
https://soulnationevents.com/events/niagara-falls-weekend-getaway/
#SoulNationEvents #NiagaraFallsWeekend #FallGetaway #CasinoWeekend #GroupTravel
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Jul 9
Mental health matters in every season, every space, and every community. 🤎
This National Minority Mental Health Awareness Month, we’re taking a moment to recognize the importance of healing, support, and open conversations — especially in communities where mental health care is too often overlooked.
Check in on someone you love, make space for honest conversations, and remember: asking for support is strength.
#MinorityMentalHealth #MentalHealthAwareness #CommunityCare #HealingTogether #SoulNationEvents
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Jul 9
Don’t let summer end without one more getaway. 🌊🦀
The AC End of Summer Seafood Beach Weekend is happening September 11–13, 2026 in Atlantic City, New Jersey — and spots are going fast.
Beach party vibes, seafood feast, pool party energy, and a full weekend of fun with Soul Nation Events… this is the kind of trip you don’t want to wait on.
Secure your spot today before it sells out:
https://soulnationevents.com/events/atlantic-city-seafood-beach-party-weekend-getaway/
#SoulNationEvents #AtlanticCityWeekend #SeafoodBeachWeekend #EndOfSummerGetaway #GroupTravel
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Jul 8
At Soul Nation Events, every trip is more than a getaway — it’s a chance to connect, laugh, explore, and make memories with people who love good travel and good energy.
Whether you’re joining us for the first time or you’ve traveled with us before, you’re part of a welcoming community built on unforgettable experiences, great company, and moments you’ll be talking about long after the trip is over.
Welcome to the Soul Nation Events family — we’re glad you’re here. ✨
#SoulNationEvents #TravelCommunity #GroupTravel #TravelWithUs #GoodPeopleGoodTimes
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Jul 8
The bags are packed, the plans are coming together, and your next adventure is calling. ✈️✨
Whether you’re ready for a weekend getaway, a new city, or a trip filled with good people and unforgettable memories — Soul Nation Events is ready to take you there.
Where do you want to go next? 👇
#SoulNationEvents #TravelWithUs #WeekendGetaway #GroupTravel #YourNextAdventure
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Jul 7
Every traveler brings a different vibe to the trip. ✈️✨
Are you the one with the full itinerary, the one searching for the best food spots, the one capturing every moment, or the one ready for every adventure?
Tell us in the comments — are you The Planner, The Foodie, The Photographer, or The Adventurer? 👇
#SoulNationEvents #TravelPersonality #GroupTravel #TravelWithUs #TravelVibes
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