Organizing and hosting events
Planning an Event
Organizing and hosting events is one of the most effective ways to promote and grow your community. From networking to building relationships, group events give everyone the opportunity to explore, learn and even enjoy time out together.
As the #1 Urban Events Promotion and Tour company on the East Coast, we understand that planning an event and getaway can be time consuming, costly and overwhelming. It is our mission to simplify group travel for organizers by providing all-inclusive packages to the hottest concerts, tours and events from Boston to North Carolina and from Pittsburgh to the east coast.
Download Your Free Promoter Tool Kit
What To Expect As An Organizer With Us
When you choose to become an organizer with Soul Nation Events (SNE) you’ll find the process headache free, simple and straightforward as we handle everything from hotel stays to meals and transportation. Here’s how to get started organizing an event with us.
Select your event
One of the biggest challenges of planning an event is determining the type of event your group would enjoy the most.
If this is your first time organizing an event with us we highly recommend selecting a single event, getaway or tour to present to your group. Limiting options gives you confidence and helps you maintain order as you plan and prepare for the big day. Presenting more than one group event to a group can be overwhelming and create a bit of chaos. However, when presenting a single event to your group, you’ll gain the trust of your group quickly and create natural excitement and unity.
Each of our event packages include a wide range of outings and entertainment to meet the preferences of many. Our packages and tours often include at least three of the following:
- Live Concerts
- Museum Tours
- Transportation
- DJ Dance Parties
- Comedy Shows
- All-You-Can-Eat Meals
- Premium Open Bars
- Weekend Getaways
- Seafood and Crab Feast
- One Night Stays
- Express Party Bus
- Shopping Trips
Pick a date
In general, our events are available on pre-selected dates. Choosing the right date for your group will depend on a variety of factors and your groups primary availability. To choose the right date for your group consider the location of the pickup. Most events are within 3 hours drive from the groups pick up point with a maximum drive time of up to 6- 7 hours.
Alternatively, you’ll need to give your group time to plan for the trip. Overnight getaways typically require up to 4 to 7 months of advanced planning. For day trips we recommend 2 to 3 months of advanced planning.
Recruit your group
The most exciting part of planning a group event is recruiting your group! Determining who will participate in your group largely depends on your goals as an organizer. Smaller groups of up to 10 people will enjoy savings and are best suited for close friends and family. Medium groups of up to 22 people will give you a free trip as well as the opportunity to earn up to $200 per event and select your bus pickup point. Large groups of more than 23 people enjoy more savings and often secure a few more exciting bonuses.
You can build your group through various ways including word of mouth among your friends, family and neighbors or even hit the streets with our free flyers. Social media such as Facebook, Instagram and MeetUps are some of the best and most convenient ways to build groups with similar interests. Your workplace and your child’s school or sporting events are also great ways to recruit for your group. Other great places to recruit include church, local festivals, sports tournaments, local bulletin boards, and community events.
Secure the event
As a Soul Nation Event organizer you can organize a group with no obligation or commitment. You will only secure the event once your group members make a commitment with their deposit so you’ll assume no risk. To ensure your group members stay together and receive the maximum number of savings throughout the event, you’ll reserve your spots with your group’s deposit.
As the group’s organizer you’ll help ensure all deposits and payments are complete prior to the event. Our experienced event planners will provide you with a payment schedule to help you manage the payment process effortlessly and give you peace of mind.
Plan, prepare and connect
Your event date will arrive quickly. One of the easiest ways to keep your group on track and engaged is to consistently connect with them. How you decide to keep your group connected largely depends on what is most convenient for you. For example, if you rarely check your email, you may want to consider starting a Facebook group or chat on GroupMe.
As your group plans and prepares for the big day send reminders and helpful travel tips. Share pictures of how you are preparing for the trip and ask them to do the same in the group. If you successfully connect with your group regularly and help them prepare for the trip, you’ll gain their trust and they’ll be more willing to participate in other events you may decide to organize in the future.
Get Started
As you consider becoming an organizer for a Soul Nation event it is important to remember that you’re never alone. Our experienced event planners are with you every step of the way and ready to help you plan your event, coordinate payments, and more whenever you need a helping hand.
As a premier event planning company we know exactly what it takes to pull together an unforgettable event for groups successfully. By handling the intricate details of your event such as transportation, meals, entertainment and hotel accommodations, we aim to make planning group trips fun, easy, straightforward and most importantly, affordable.
Contact one of our experienced event planners today at (215) 504-4000 or request more information to start planning your group event with us. Already have your flyers? Download out our free Event Promoter Tool Kit here.
"Sure to Entertain your Soul"
With over 30 years of entertainment experience, Soul Nation Events organizes exclusive, affordable tours and getaways that enable people to extend their love for music with like-minded concert goers. We also offer tour packages that celebrate African American History & Culture.
@soulnationevents
Nov 11
📌 What if bringing your people together could help cover your own getaway?
With Soul Nation Events, you can become a Group Organizer, invite a small group of friends, family, coworkers, church members, or your social circle—and you may qualify to travel FREE based on the event and group participation. ✈️✨
There’s no cost to get started, no obligation, and we can provide personalized flyers to make inviting your group easier.
You bring the people. We help make the experience happen. ❤️
👉 Want to see how it works?
https://soulnationevents.com/get-more-info/
#SoulNationEvents #GroupOrganizer #TravelFree #GroupTravel #TravelTogether
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Nov 10
💜 ON SALE NOW — Purple Rain is coming to Broadway.
Imagine the music, the energy, and the legacy of Prince brought to life on the Broadway stage. Purple Rain is your chance to experience an iconic story and unforgettable sound in a whole new way.
📅 July 10, 2027
📍 Majestic Theatre — Broadway, New York City
If this is one you’ve been waiting for, now’s the time to make it official.
🎟️ Book your seat here:
https://soulnationevents.com/events/purple-rain-july/
#PurpleRain #PrinceLegacy #BroadwayNYC #SoulNationEvents #OnSaleNow
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Nov 10
👀 Never booked a Soul Nation getaway before? It’s easier than you might think.
If you’re a first-time traveler, here’s what the process looks like from start to finish:
1️⃣ Pick your getaway — browse the upcoming experiences and choose what feels right for you.
2️⃣ Check the details — review the dates, package inclusions, pickup options, and room choices.
3️⃣ Start your reservation — enter your traveler information and select your event.
4️⃣ Secure your spot — choose an available payment option and complete your booking.
5️⃣ Watch your inbox — keep your confirmation and look out for important trip updates.
That’s it. No need to have everything figured out before you start—just choose the experience you’re excited about and take it one step at a time. ✨🚌
First-time traveler? What’s the biggest question you have before booking? Drop it below. 👇🏾
🎟️ Explore upcoming Soul Nation getaways:
https://soulnationevents.com/events/#calendar
#SoulNationEvents #FirstTimeTraveler #TravelTips #GroupGetaway #TravelMadeSimple
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Nov 9
🚌✨ Before the getaways, the concerts, and the full weekends of fun, it started with two buses.
Soul Nation’s roots go back to 1974, when a student ski trip became the beginning of something much bigger. Over time, that simple idea of traveling together grew into experiences built around music, culture, connection, and shared memories.
That mission still matters today: create spaces where people can get away, enjoy themselves, meet others, and come home with stories worth telling. ❤️
What makes a getaway memorable to you—the people, the music, the destination, or the moments in between? 👇🏾
✨ Learn more about Soul Nation Events:
https://soulnationevents.com/
#SoulNationEvents #OurStory #CommunityThroughTravel #BehindTheScenes #SharedExperiences
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Nov 8
❄️🎶 YOUR FEBRUARY PLANS JUST GOT A WHOLE LOT BETTER!
Who says winter is for staying home? Not when Soul Nation Events has a February lineup bringing together classic Soul, smooth R&B, legendary Hip Hop, and a little winter getaway magic! 🔥
Four experiences. Different vibes. Plenty of reasons to pack your bags!
🏔️ FEB 12–14 | President’s Day Winter Weekend Getaway
Take a break from the everyday routine and enjoy a refreshing weekend in the Poconos. A little relaxation, a little fun, and time well spent with your people.
🎶 FEB 12–14 | Old School Soul Winter Weekend
Get ready for timeless hits and beautiful memories with the legendary Blue Notes — @legendary_bluenotes. If classic Soul speaks to your heart, this weekend is calling!
❤️🔥 FEB 19–21 | Ice Melting R&B Winter Weekend
We`re bringing the slow jams and R&B favorites with Ginuwine @ginuwine, Bobby V @bobbyvshow, and Vivian Green @iamviviangreen. Get ready to sing along to the songs you love!
🎤 FEB 26–28 | Old School Hip Hop Winter Weekend
We`re taking it back with Doug E. Fresh @therealdougefresh, Nice & Smooth @darealgregnice + @thelegendarysmoothb, and Chubb Rock @chubblive. Old-school classics, unforgettable performances, and plenty of reasons to hit the dance floor!
🥂 And the fun doesn`t stop with the music! Look forward to delicious food, DJ parties, entertainment, and opportunities to connect with fellow travelers throughout these Soul Nation experiences.
Now here`s the real question: Are you choosing Soul, R&B, Hip Hop, or a relaxing winter escape? 👀
👇🏾 Tell us which weekend you`re booking in the comments and tag the person you`d bring along!
🎟️ BOOKING IS OPEN! Explore our Winter 2027 getaways:
https://soulnationevents.com/events/#calendar
#SoulNationEvents #WinterGetaways #BlackTravel #OldSchoolMusic #RnBAndHipHop
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Nov 7
🌍✨ What if your favorite memory hasn’t happened yet?
Sometimes all it takes is a new place, the right people, and a little curiosity to turn an ordinary weekend into a story you’ll keep telling.
Go somewhere you’ve never been. Try something different. Take the photo, stay a little longer, laugh a little louder—and come home with more than you left with. ✈️❤️
So tell us: where would you love your next adventure to take you? 👇🏾
🌐 Find inspiration for your next getaway:
https://soulnationevents.com/events/#calendar
#SoulNationEvents #TravelInspiration #YourNextAdventure #ExploreMore #MakeMemories
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Nov 6
👀 First Soul Nation getaway? Here’s exactly what to expect.
From booking to the ride home, the experience is designed to keep things simple, organized, and enjoyable.
🚌 Book your getaway — choose the trip that fits your vibe.
✨ Travel with ease — sit back and enjoy the ride.
🏨 Check in & relax — settle in and get ready for the weekend.
🎶 Enjoy the experience — music, food, entertainment, and good times.
❤️ Make the memories — shared laughs, new connections, and moments you’ll want to relive.
No overthinking. No wondering what comes next. Just pick your getaway and get ready to enjoy it.
Which part are you looking forward to most—the travel, the music, the food, or the people? 👇🏾
🎟️ Explore upcoming Soul Nation getaways:
https://soulnationevents.com/events/#calendar
#SoulNationEvents #WhatToExpect #GroupGetaway #TravelMadeEasy #WeekendExperience
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Nov 5
✊🏾✨ History feels different when you experience it in person.
Spend Juneteenth weekend in Washington, DC, June 19–20, 2027, with a meaningful visit to the National Museum of African American History & Culture—a place filled with powerful stories of resilience, achievement, culture, and legacy.
And the experience goes beyond the museum. The getaway includes a 1-night full-service hotel stay, all-you-can-eat dinner and breakfast, premium open bar, DJ dance party, comedy show, and a stop at Maryland Live Casino / Arundel Mills Mall, with optional round-trip transportation.
Bring family or friends and make Juneteenth weekend a chance to learn, reflect, connect, and create memories together.
📅 June 19–20, 2027
📍 Washington, DC
🔗 View the full tour details:
https://soulnationevents.com/events/national-museum-of-african-american-history-and-cultural-tour-juneteenth/
#Juneteenth #NMAAHC #BlackHistory #WashingtonDC #SoulNationEvents
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