Organizing and hosting events
Planning an Event
Organizing and hosting events is one of the most effective ways to promote and grow your community. From networking to building relationships, group events give everyone the opportunity to explore, learn and even enjoy time out together.
As the #1 Urban Events Promotion and Tour company on the East Coast, we understand that planning an event and getaway can be time consuming, costly and overwhelming. It is our mission to simplify group travel for organizers by providing all-inclusive packages to the hottest concerts, tours and events from Boston to North Carolina and from Pittsburgh to the east coast.
Download Your Free Promoter Tool Kit
What To Expect As An Organizer With Us
When you choose to become an organizer with Soul Nation Events (SNE) you’ll find the process headache free, simple and straightforward as we handle everything from hotel stays to meals and transportation. Here’s how to get started organizing an event with us.
Select your event
One of the biggest challenges of planning an event is determining the type of event your group would enjoy the most.
If this is your first time organizing an event with us we highly recommend selecting a single event, getaway or tour to present to your group. Limiting options gives you confidence and helps you maintain order as you plan and prepare for the big day. Presenting more than one group event to a group can be overwhelming and create a bit of chaos. However, when presenting a single event to your group, you’ll gain the trust of your group quickly and create natural excitement and unity.
Each of our event packages include a wide range of outings and entertainment to meet the preferences of many. Our packages and tours often include at least three of the following:
- Live Concerts
- Museum Tours
- Transportation
- DJ Dance Parties
- Comedy Shows
- All-You-Can-Eat Meals
- Premium Open Bars
- Weekend Getaways
- Seafood and Crab Feast
- One Night Stays
- Express Party Bus
- Shopping Trips
Pick a date
In general, our events are available on pre-selected dates. Choosing the right date for your group will depend on a variety of factors and your groups primary availability. To choose the right date for your group consider the location of the pickup. Most events are within 3 hours drive from the groups pick up point with a maximum drive time of up to 6- 7 hours.
Alternatively, you’ll need to give your group time to plan for the trip. Overnight getaways typically require up to 4 to 7 months of advanced planning. For day trips we recommend 2 to 3 months of advanced planning.
Recruit your group
The most exciting part of planning a group event is recruiting your group! Determining who will participate in your group largely depends on your goals as an organizer. Smaller groups of up to 10 people will enjoy savings and are best suited for close friends and family. Medium groups of up to 22 people will give you a free trip as well as the opportunity to earn up to $200 per event and select your bus pickup point. Large groups of more than 23 people enjoy more savings and often secure a few more exciting bonuses.
You can build your group through various ways including word of mouth among your friends, family and neighbors or even hit the streets with our free flyers. Social media such as Facebook, Instagram and MeetUps are some of the best and most convenient ways to build groups with similar interests. Your workplace and your child’s school or sporting events are also great ways to recruit for your group. Other great places to recruit include church, local festivals, sports tournaments, local bulletin boards, and community events.
Secure the event
As a Soul Nation Event organizer you can organize a group with no obligation or commitment. You will only secure the event once your group members make a commitment with their deposit so you’ll assume no risk. To ensure your group members stay together and receive the maximum number of savings throughout the event, you’ll reserve your spots with your group’s deposit.
As the group’s organizer you’ll help ensure all deposits and payments are complete prior to the event. Our experienced event planners will provide you with a payment schedule to help you manage the payment process effortlessly and give you peace of mind.
Plan, prepare and connect
Your event date will arrive quickly. One of the easiest ways to keep your group on track and engaged is to consistently connect with them. How you decide to keep your group connected largely depends on what is most convenient for you. For example, if you rarely check your email, you may want to consider starting a Facebook group or chat on GroupMe.
As your group plans and prepares for the big day send reminders and helpful travel tips. Share pictures of how you are preparing for the trip and ask them to do the same in the group. If you successfully connect with your group regularly and help them prepare for the trip, you’ll gain their trust and they’ll be more willing to participate in other events you may decide to organize in the future.
Get Started
As you consider becoming an organizer for a Soul Nation event it is important to remember that you’re never alone. Our experienced event planners are with you every step of the way and ready to help you plan your event, coordinate payments, and more whenever you need a helping hand.
As a premier event planning company we know exactly what it takes to pull together an unforgettable event for groups successfully. By handling the intricate details of your event such as transportation, meals, entertainment and hotel accommodations, we aim to make planning group trips fun, easy, straightforward and most importantly, affordable.
Contact one of our experienced event planners today at (215) 504-4000 or request more information to start planning your group event with us. Already have your flyers? Download out our free Event Promoter Tool Kit here.
"Sure to Entertain your Soul"
With over 30 years of entertainment experience, Soul Nation Events organizes exclusive, affordable tours and getaways that enable people to extend their love for music with like-minded concert goers. We also offer tour packages that celebrate African American History & Culture.
@soulnationevents
May 13
You don’t need another group trip idea… you need one that actually delivers.
The Lobster Crab & Shrimp Feast Weekend Getaway is July 24–26, and this is one of those weekends where everything is already set up for you to win as the organizer.
We’re talking:
🦞 All-you-can-eat lobster (optional), crab & shrimp feast
🍸 Premium open bar flowing for hours
🎧 Back-to-back DJ parties + nonstop dancing
🏨 2-night hotel stay + full weekend experience
This is not a “let’s see who’s free” type of trip.
This is:
✔️ You picking the plan early
✔️ Your crew locking in behind you
✔️ Everyone looking at YOU like “yeah… this was the move”
And let’s be real…
The best rooms? Already getting taken.
The best groups? Already forming.
The best organizers? Already moving.
If you’ve got a crew, now’s the time to step up — because once this fills out, you’re not squeezing in later.
Start your group 👉 https://soulnationevents.com/events/djparty-crab-feast-getaway/
#CrabFeastWeekend #GroupTravelVibes #SoulNationEvents #BaltimoreEvents #SummerGetaway
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May 12
Summer isn’t coming… It’s already calling.
And if you’ve been waiting to “figure out your plans”… this is it.
With Soul Nation Events, summer doesn’t feel random — it feels lined up. Every weekend. Every city. Every vibe is already in motion.
From quick bus trips to full weekend takeovers…
from throwback music nights to moments that turn into stories…
this is the season where you actually show up for yourself (and your people).
But here’s what makes this different:
The best weekends? They don’t wait.
The best rooms? Already getting booked.
The best plans? Happen when someone decides early.
So whether you’re the one planning… or the one always saying “just tell me where to be” — this is your sign.
Don’t scroll past your summer.
Lock something in 👉 https://soulnationevents.com/
#SummerWithSNE #SoulNationEvents #SummerPlans #BlackTravelVibes #GoodEnergyOnly
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May 12
Where the music matches your mood… that’s the difference.
With Soul Nation Events, every detail is built around how you want to feel — the energy, the people, the moments in between.
It’s not just about the event… it’s how the night unfolds, how strangers turn into familiar faces, how one weekend turns into something you keep talking about long after it’s over.
No forced vibes. No overthinking.
Just the right atmosphere finding you at the right time.
Tap into your next experience 👉 https://soulnationevents.com/
#SoulNationEvents #VibeCheck #GoodEnergyOnly #BlackTravel #ExperienceMatters
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May 11
Sometimes it’s not about being tired…
It’s about being mentally overloaded.
For many Black women juggling work, responsibilities, and expectations, stress doesn’t always show up as exhaustion—it shows up as disconnection.
Here are signs you may need a mental reset, not just more sleep:
🖤 You feel drained even after resting
Sleep helps your body, but your mind may still feel heavy.
🖤 You’re easily irritated or overwhelmed
Small things feel bigger than they should—that’s mental fatigue.
🖤 You’re constantly “on,” even when you’re supposed to relax
Your body is resting, but your mind won’t slow down.
🖤 You’re losing motivation for things you usually enjoy
That disconnect is often a signal, not laziness.
🖤 You’re overthinking everything
Your mind is trying to process too much at once.
🖤 You feel emotionally numb or disconnected
Sometimes stress doesn’t feel loud—it feels quiet and distant.
🖤 You keep pushing through instead of pausing
High-functioning stress can be easy to overlook.
A mental reset isn’t about doing more—it’s about creating space.
That might look like stepping away from constant noise, setting boundaries, taking a solo day, journaling, or simply giving yourself permission to slow down.
Because sometimes what you need isn’t more rest…it’s relief. 🌿✨
#BlackWomenWellness #MentalHealthForBlackWomen #StressAwareness #NervousSystemCare #BlackWomenHealing #SoftLifeJourney #IntentionalRest #ChoosePeace #MindfulBlackWomen #WellnessForBlackWomen
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May 11
The wait is done… and the lineup speaks loud. 🔥
The Lit in AC Concert Bus Express is pulling up to Boardwalk Hall on June 20 with a stacked night of hip hop you already know is going to hit different.
🚨 T.I. joins the stage alongside:
🎤 Meek Mill @meekmill
🎤 Eve @therealeve
🎤 Mobb Deep @mobbdeephavoc / @prodigymobbdeep
🎤 Shyne @shyne_bz
🎤 Ms. Jade @msjade
This isn’t just about the show — it’s the whole experience. Ride together, build the vibe on the way, then step into a night full of classic records and nonstop energy from start to finish.
⏳ Final hip hop takeover in AC this June
⏳ Seats are going quickly
⏳ Once it’s full… it’s done
Don’t wait until you’re watching it from your phone the next day.
👉 Lock your seat now:
https://soulnationevents.com/events/ac-getlit-concert-bus-express/
#LitInAC #SoulNationEvents #HipHopConcert #AtlanticCityEvents #BlackCulture #BlackEvents #BlackJoy #AfricanAmericanCommunity 🔥
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May 9
If you’re the one who usually plans the trips… this is the one your group will thank you for 👀
The R&B Crab & Shrimp Feast Weekend Getaway is one of the BIGGEST weekends of the summer — July 31 to Aug 2 — and it’s already picking up fast.
We’re talking:
🎤 Adina Howard & Monifah live @therealadinahoward @monifahofficial
🦀 All-you-can-eat crab & shrimp feast
🍸 Premium open bar + nonstop parties
🏨 Full weekend hotel getaway with your crew
This isn’t just another event — it’s a full experience with music, food, and energy all in one place… the kind people talk about all summer long.
Now here’s the part you can’t ignore:
⏳ Rooms are getting locked in
⏳ Groups are already forming
⏳ The earlier you move, the better your spots
And if you’re the organizer? You already know…
Bring your people, and you could travel free + earn while doing it.
Don’t wait until your group chat says “we should’ve went.”
Start your crew now 👉 https://soulnationevents.com/events/throwback-crab-feast-getaway/
#adinahoward #monifah #RnBWeekend #CrabFeastGetaway #GroupTravelVibes #SoulNationEvents #SummerPlans
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May 9
Zora Neale Hurston wasn’t just telling stories—she was preserving a culture.
As a leading voice of the Harlem Renaissance, she used her writing and research to celebrate Black life in a way the world had rarely seen before—full of depth, pride, and authenticity. Her most famous novel, Their Eyes Were Watching God, gave us a powerful look at Black womanhood, identity, and independence through the voice of Janie Crawford.
But her impact didn’t stop at fiction. As an anthropologist, Hurston traveled through the South and the Caribbean, documenting Black folklore, traditions, and everyday stories—making sure they weren’t erased or forgotten.
She gave a voice to the unheard, honored the richness of Black culture, and helped shape how Black stories are told today.
#BlackWomenAuthors #ZoraNealeHurston #BlackHistory #HarlemRenaissance #CulturalLegacy
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May 8
Some experiences you don’t explain… you feel them.
On July 25, the Gospel Crab & Shrimp Feast Concert Bus Express brings together everything you didn’t know you needed in one day — powerful gospel, real connection, and a table full of all-you-can-eat crab & shrimp.
🎶 Live performance by Nubirth & Singers
🦀 Seafood feast that keeps coming
🚌 Round-trip ride so your whole crew can just vibe
This isn’t a “maybe later” kind of event.
Seats are already moving, and once those buses are full… that’s it. No extra spots, no last-minute saves.
If your group chat has been quiet… this is the plan.
If you’ve been needing a reset… this is the moment.
Lock your seat before you’re trying to catch up after the fact 👉 https://soulnationevents.com/events/gospel-crab-feast-concert-bus-expresss/
#GospelExperience #CrabAndShrimpFeast #SoulNationEvents #BaltimoreVibes #SummerEvents
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