Organizing and hosting events
Planning an Event
Organizing and hosting events is one of the most effective ways to promote and grow your community. From networking to building relationships, group events give everyone the opportunity to explore, learn and even enjoy time out together.
As the #1 Urban Events Promotion and Tour company on the East Coast, we understand that planning an event and getaway can be time consuming, costly and overwhelming. It is our mission to simplify group travel for organizers by providing all-inclusive packages to the hottest concerts, tours and events from Boston to North Carolina and from Pittsburgh to the east coast.
Download Your Free Promoter Tool Kit
What To Expect As An Organizer With Us
When you choose to become an organizer with Soul Nation Events (SNE) you’ll find the process headache free, simple and straightforward as we handle everything from hotel stays to meals and transportation. Here’s how to get started organizing an event with us.
Select your event
One of the biggest challenges of planning an event is determining the type of event your group would enjoy the most.
If this is your first time organizing an event with us we highly recommend selecting a single event, getaway or tour to present to your group. Limiting options gives you confidence and helps you maintain order as you plan and prepare for the big day. Presenting more than one group event to a group can be overwhelming and create a bit of chaos. However, when presenting a single event to your group, you’ll gain the trust of your group quickly and create natural excitement and unity.
Each of our event packages include a wide range of outings and entertainment to meet the preferences of many. Our packages and tours often include at least three of the following:
- Live Concerts
- Museum Tours
- Transportation
- DJ Dance Parties
- Comedy Shows
- All-You-Can-Eat Meals
- Premium Open Bars
- Weekend Getaways
- Seafood and Crab Feast
- One Night Stays
- Express Party Bus
- Shopping Trips
Pick a date
In general, our events are available on pre-selected dates. Choosing the right date for your group will depend on a variety of factors and your groups primary availability. To choose the right date for your group consider the location of the pickup. Most events are within 3 hours drive from the groups pick up point with a maximum drive time of up to 6- 7 hours.
Alternatively, you’ll need to give your group time to plan for the trip. Overnight getaways typically require up to 4 to 7 months of advanced planning. For day trips we recommend 2 to 3 months of advanced planning.
Recruit your group
The most exciting part of planning a group event is recruiting your group! Determining who will participate in your group largely depends on your goals as an organizer. Smaller groups of up to 10 people will enjoy savings and are best suited for close friends and family. Medium groups of up to 22 people will give you a free trip as well as the opportunity to earn up to $200 per event and select your bus pickup point. Large groups of more than 23 people enjoy more savings and often secure a few more exciting bonuses.
You can build your group through various ways including word of mouth among your friends, family and neighbors or even hit the streets with our free flyers. Social media such as Facebook, Instagram and MeetUps are some of the best and most convenient ways to build groups with similar interests. Your workplace and your child’s school or sporting events are also great ways to recruit for your group. Other great places to recruit include church, local festivals, sports tournaments, local bulletin boards, and community events.
Secure the event
As a Soul Nation Event organizer you can organize a group with no obligation or commitment. You will only secure the event once your group members make a commitment with their deposit so you’ll assume no risk. To ensure your group members stay together and receive the maximum number of savings throughout the event, you’ll reserve your spots with your group’s deposit.
As the group’s organizer you’ll help ensure all deposits and payments are complete prior to the event. Our experienced event planners will provide you with a payment schedule to help you manage the payment process effortlessly and give you peace of mind.
Plan, prepare and connect
Your event date will arrive quickly. One of the easiest ways to keep your group on track and engaged is to consistently connect with them. How you decide to keep your group connected largely depends on what is most convenient for you. For example, if you rarely check your email, you may want to consider starting a Facebook group or chat on GroupMe.
As your group plans and prepares for the big day send reminders and helpful travel tips. Share pictures of how you are preparing for the trip and ask them to do the same in the group. If you successfully connect with your group regularly and help them prepare for the trip, you’ll gain their trust and they’ll be more willing to participate in other events you may decide to organize in the future.
Get Started
As you consider becoming an organizer for a Soul Nation event it is important to remember that you’re never alone. Our experienced event planners are with you every step of the way and ready to help you plan your event, coordinate payments, and more whenever you need a helping hand.
As a premier event planning company we know exactly what it takes to pull together an unforgettable event for groups successfully. By handling the intricate details of your event such as transportation, meals, entertainment and hotel accommodations, we aim to make planning group trips fun, easy, straightforward and most importantly, affordable.
Contact one of our experienced event planners today at (215) 504-4000 or request more information to start planning your group event with us. Already have your flyers? Download out our free Event Promoter Tool Kit here.
"Sure to Entertain your Soul"
With over 30 years of entertainment experience, Soul Nation Events organizes exclusive, affordable tours and getaways that enable people to extend their love for music with like-minded concert goers. We also offer tour packages that celebrate African American History & Culture.
@soulnationevents
Jan 1
✨ Happy New Year from the Soul Nation Team! ✨
As we step into this new year, we’re grateful for every moment, every memory, and every soul who rocked with us. Here’s to more music, more culture, more celebrations, and unforgettable experiences together. Cheers to new beginnings, bigger blessings, and vibes that only get better from here 🥂
#SoulNationEvents #HappyNewYear #NewYearVibes #CheersToNewBeginnings #CultureAndCommunity #GoodVibesOnly #NewYearCelebration #EventLife #GratefulHeart
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Dec 31
🎨✨ Let’s test your Black history knowledge!
The Harlem Renaissance—one of the most iconic cultural movements ever—was centered in which city?
Drop your guess in the comments and let’s see who’s got it right! 👇🏾🗳️
#blackhistoryfacts #harlemrenaissance #culturalmovement #africanamericanculture #historyquiz #blackartmatters #learnandshare #communityengagement #blackcreators #heritageeducation
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Dec 30
🖤✊🏾 This Juneteenth, we’re honoring history — and you’re invited.
Jun 20–21, 2026 | Washington, DC at the National Museum of African American History & Culture.
Step into a weekend of culture, legacy, and connection. Walk through the stories that shaped generations, share them with your crew, and celebrate freedom in a way that stays with you long after the weekend ends.
🌟 Space is limited — gather your people and reserve your legacy now. 🔗 https://soulnationevents.com/events/national-museum-of-african-american-history-and-cultural-tour-juneteenth/
#juneteenth2026 #soulnationevents #blackhistoryeveryday #heritagetour #celebratefreedom #dcweekend #blackculturematters #museumexperience #legacyandculture #communityandconnection
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Dec 29
The holidays are over, but the stress can linger. Sis, it’s time to breathe, recharge, and put yourself first. 🖤
Take that long bath, sip your favorite tea, scroll mindfully, or simply close your eyes for a few minutes. Choosing YOU after all the giving, hosting, and celebrating isn’t selfish — it’s essential.
This season, let rest be your gift to yourself. 🎁💆🏾♀️
#blackwomenrest #postholidayselfcare #stressreliefforblackwomen #blackgirlmagic #restisrevolutionary #selfloveforblackwomen #blackwomenhealing #wellnessaftertheholidays #mindfulblackwomen #peacefulblackwoman #softlifevibes #blackwomenempowerment #melaninandwellness #chooseyou #selfcareseason
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Dec 28
💐✨ This Mother’s Day, we’re taking the celebration to a whole new level!
Introducing a brand-new Atlantic City Weekend Getaway crafted for the moms, aunties, sisters, and queens who deserve nothing but the BEST.
May 8–10, 2026 at the Showboat Hotel — a full weekend of love, relaxation, and soulful vibes… capped off with an unforgettable lineup: Jodeci, Xscape, and Kenny Lattimore.
@jodeci
@officialxscape
@kennylattimore
Whether you’re celebrating yourself, treating your favorite lady, or bringing the whole crew — this is the Mother’s Day experience you don’t want to miss.
✨ Make this year’s celebration unforgettable.
👉 Book now: https://soulnationevents.com/events/mothers-day-getaway/
#jodeci #xscape #kennylattimore #soulnationevents #mothersdaycelebration #mothersdayweekend #celebratemom #momsdeservethebest #blackjoy #blackculturematters #mothersdaygetaway #queensweekend #unforgettablemoments
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Dec 27
🕯️✨ From our Soul Nation family to yours, we wish you a joyous Kwanzaa filled with unity, purpose, and celebration. May this season honor your heritage, strengthen your bonds, and inspire moments of reflection, gratitude, and togetherness.
Celebrate culture, community, and the joy that brings us together. Happy Kwanzaa! 🖤🎶
#soulnationevents #kwanzaacelebration #blackjoy #blackexcellence #blackculturematters #unityandpurpose #familyandcommunity #celebrateheritage #soulfulmoments #togetherwecelebrate
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Dec 26
At Soul Nation Events, we don’t just host concerts, cruises, and weekend getaways — we create moments that turn into memories. From soulful music and legendary feasts to unforgettable experiences with your crew, every event is designed to connect, celebrate, and leave you wanting more. This is where vibes, culture, and community come alive.
#blackpeople #blackwriters #blackmusicculture #blackmusictours #blackmusicscene #blackfestivalseason #blackcreativity #travelnoire #concertsforblackpeople #oldschoolrnbconcerts #blackmenread #afrobeatsconcert #blackgirljoy #fortheculture #rnbconcerts #melaninmen #neosoulconcerts #africanamerican #blackbeauty #blackfilmmakers
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Dec 25
🎄✨ From our Soul Nation family to yours, we wish you a Christmas filled with love, laughter, and cherished memories. May your heart be full, your home be warm, and your day be surrounded by family, friends, and the joy of the season. 🖤🎶
Celebrate, connect, and soak in all the magic that this holiday brings!
#soulnationevents #merrychristmas #blackjoy #blackexcellence #blackculturematters #holidayvibes #seasonoflove #celebratetogether #familyandfriends #soulfulholidays
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