Organizing and hosting events
Planning an Event
Organizing and hosting events is one of the most effective ways to promote and grow your community. From networking to building relationships, group events give everyone the opportunity to explore, learn and even enjoy time out together.
As the #1 Urban Events Promotion and Tour company on the East Coast, we understand that planning an event and getaway can be time consuming, costly and overwhelming. It is our mission to simplify group travel for organizers by providing all-inclusive packages to the hottest concerts, tours and events from Boston to North Carolina and from Pittsburgh to the east coast.
Download Your Free Promoter Tool Kit
What To Expect As An Organizer With Us
When you choose to become an organizer with Soul Nation Events (SNE) you’ll find the process headache free, simple and straightforward as we handle everything from hotel stays to meals and transportation. Here’s how to get started organizing an event with us.
Select your event
One of the biggest challenges of planning an event is determining the type of event your group would enjoy the most.
If this is your first time organizing an event with us we highly recommend selecting a single event, getaway or tour to present to your group. Limiting options gives you confidence and helps you maintain order as you plan and prepare for the big day. Presenting more than one group event to a group can be overwhelming and create a bit of chaos. However, when presenting a single event to your group, you’ll gain the trust of your group quickly and create natural excitement and unity.
Each of our event packages include a wide range of outings and entertainment to meet the preferences of many. Our packages and tours often include at least three of the following:
- Live Concerts
- Museum Tours
- Transportation
- DJ Dance Parties
- Comedy Shows
- All-You-Can-Eat Meals
- Premium Open Bars
- Weekend Getaways
- Seafood and Crab Feast
- One Night Stays
- Express Party Bus
- Shopping Trips
Pick a date
In general, our events are available on pre-selected dates. Choosing the right date for your group will depend on a variety of factors and your groups primary availability. To choose the right date for your group consider the location of the pickup. Most events are within 3 hours drive from the groups pick up point with a maximum drive time of up to 6- 7 hours.
Alternatively, you’ll need to give your group time to plan for the trip. Overnight getaways typically require up to 4 to 7 months of advanced planning. For day trips we recommend 2 to 3 months of advanced planning.
Recruit your group
The most exciting part of planning a group event is recruiting your group! Determining who will participate in your group largely depends on your goals as an organizer. Smaller groups of up to 10 people will enjoy savings and are best suited for close friends and family. Medium groups of up to 22 people will give you a free trip as well as the opportunity to earn up to $200 per event and select your bus pickup point. Large groups of more than 23 people enjoy more savings and often secure a few more exciting bonuses.
You can build your group through various ways including word of mouth among your friends, family and neighbors or even hit the streets with our free flyers. Social media such as Facebook, Instagram and MeetUps are some of the best and most convenient ways to build groups with similar interests. Your workplace and your child’s school or sporting events are also great ways to recruit for your group. Other great places to recruit include church, local festivals, sports tournaments, local bulletin boards, and community events.
Secure the event
As a Soul Nation Event organizer you can organize a group with no obligation or commitment. You will only secure the event once your group members make a commitment with their deposit so you’ll assume no risk. To ensure your group members stay together and receive the maximum number of savings throughout the event, you’ll reserve your spots with your group’s deposit.
As the group’s organizer you’ll help ensure all deposits and payments are complete prior to the event. Our experienced event planners will provide you with a payment schedule to help you manage the payment process effortlessly and give you peace of mind.
Plan, prepare and connect
Your event date will arrive quickly. One of the easiest ways to keep your group on track and engaged is to consistently connect with them. How you decide to keep your group connected largely depends on what is most convenient for you. For example, if you rarely check your email, you may want to consider starting a Facebook group or chat on GroupMe.
As your group plans and prepares for the big day send reminders and helpful travel tips. Share pictures of how you are preparing for the trip and ask them to do the same in the group. If you successfully connect with your group regularly and help them prepare for the trip, you’ll gain their trust and they’ll be more willing to participate in other events you may decide to organize in the future.
Get Started
As you consider becoming an organizer for a Soul Nation event it is important to remember that you’re never alone. Our experienced event planners are with you every step of the way and ready to help you plan your event, coordinate payments, and more whenever you need a helping hand.
As a premier event planning company we know exactly what it takes to pull together an unforgettable event for groups successfully. By handling the intricate details of your event such as transportation, meals, entertainment and hotel accommodations, we aim to make planning group trips fun, easy, straightforward and most importantly, affordable.
Contact one of our experienced event planners today at (215) 504-4000 or request more information to start planning your group event with us. Already have your flyers? Download out our free Event Promoter Tool Kit here.
"Sure to Entertain your Soul"
With over 30 years of entertainment experience, Soul Nation Events organizes exclusive, affordable tours and getaways that enable people to extend their love for music with like-minded concert goers. We also offer tour packages that celebrate African American History & Culture.
@soulnationevents
Aug 12
One last call for Niagara! 🌊✨
Trade your usual weekend for breathtaking views, exciting sightseeing, casino fun, and an unforgettable stay at the Sheraton Niagara Falls Hotel.
Join us September 25–27, 2026, for a fall escape filled with great moments, beautiful scenery, and memories you’ll be talking about long after the weekend ends.
Spots are running out—this is your last chance to join the getaway!
🔗 Book now:
https://soulnationevents.com/events/niagara-falls-weekend-getaway/
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Aug 11
A Soul Nation getaway is more than a change of scenery—it’s the people you meet, the music you feel, the meals you share, and the memories you carry home. ✨
Every experience is created to bring people together in a space filled with culture, connection, laughter, and unforgettable energy. From the moment you arrive to the final goodbye, our team is there to make your journey feel welcoming, exciting, and worth repeating.
Connecting people. Celebrating culture. Entertaining your soul.
#SoulNationEvents #MoreThanAGetaway #CelebrateTheCulture #GroupTravel #UnforgettableMemories
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Aug 10
Black joy is more than a moment—it’s the music, the laughter, the dancing, and the memories made together. ✨
At Soul Nation Events, we create getaways and experiences where people can relax, connect, celebrate the culture, and enjoy every moment—from the road trip to the dance floor.
Come for the experience. Leave with new friends, unforgettable memories, and stories you’ll be telling long after the weekend ends. ❤️
#SoulNationEvents #BlackJoy #GroupGetaways #CelebrateTheCulture #BeautifulMemories
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Aug 10
Who knew a crab could have such a fancy name? 🦀💙
Maryland’s famous blue crab is scientifically called Callinectes sapidus, which translates to “beautiful savory swimmer.” The name perfectly captures what makes it so special—from its striking blue claws to the sweet, tender meat that has made it a favorite at seafood tables for generations.
Blue crabs are more than a delicious meal. They are deeply connected to Maryland’s history, coastal traditions, and food culture—so much so that they became the state’s official crustacean in 1989.
Now the real question is: Do you prefer your blue crabs steamed, seasoned, or served at a full crab feast? 👀🔥
#BlueCrabFacts #MarylandCulture #CrabFeast #SeafoodLovers #SoulNationEvents
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Aug 9
How well do you know Black history? 👀📚
Which abolitionist helped enslaved people escape to freedom through the Underground Railroad? 🚂✨
A, B, or C? 🤔 Drop your answer in the comments before checking anyone else’s! 👇🏾 We’ll reveal the correct answer soon. ✅
#BlackHistoryQuiz #QuizTime #AfricanAmericanHistory #BlackHistoryFacts #SoulNationEvents
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Aug 9
The countdown is on... and Niagara Falls is almost here. 🌊🍂
If you`ve been thinking about taking a fall getaway, this is your sign to stop waiting.
Spend the weekend surrounded by breathtaking views, exciting sightseeing, casino entertainment, and the comfort of the Sheraton Niagara Falls Hotel—all with great people and unforgettable experiences along the way.
📍 September 25–27, 2026
The best weekends are the ones you actually book, not the ones you keep talking about. Don`t let this getaway become another "I wish I had gone."
👉 Reserve your spot today:
https://soulnationevents.com/events/niagara-falls-weekend-getaway/
#niagarafallsgetaway #soulnationevents #fallgetaway #weekendescape #blacktravel #blackculture #blackjoy #travelmore #africanamericancommunity
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Aug 7
From the excitement of football weekends and the breathtaking beauty of Niagara Falls to an inspiring NMAAHC tour and laugh-out-loud comedy getaways, your next unforgettable experience is waiting.
These fall events won’t be around forever—reserve your favorite getaway now before the remaining spots are gone.
Book today at SoulNationEvents.com
#SoulNationEvents #FallGetaways #LastChanceToBook #WeekendEscape #TravelWithSoulNation
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Aug 6
Nothing makes us happier than hearing, “I’ll definitely be going again!” ❤️
From the food and music to the laughter, entertainment, and care from our event team, every Soul Nation experience is planned to help our guests relax, connect, and enjoy every moment.
Thank you for trusting us with your getaway—we can’t wait to welcome you back for more unforgettable memories!
#SoulNationEvents #CustomerTestimonial #CrabFeast #TravelWithSoulNation #UnforgettableExperiences
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