Organizing and hosting events
Planning an Event
Organizing and hosting events is one of the most effective ways to promote and grow your community. From networking to building relationships, group events give everyone the opportunity to explore, learn and even enjoy time out together.
As the #1 Urban Events Promotion and Tour company on the East Coast, we understand that planning an event and getaway can be time consuming, costly and overwhelming. It is our mission to simplify group travel for organizers by providing all-inclusive packages to the hottest concerts, tours and events from Boston to North Carolina and from Pittsburgh to the east coast.
Download Your Free Promoter Tool Kit
What To Expect As An Organizer With Us
When you choose to become an organizer with Soul Nation Events (SNE) you’ll find the process headache free, simple and straightforward as we handle everything from hotel stays to meals and transportation. Here’s how to get started organizing an event with us.
Select your event
One of the biggest challenges of planning an event is determining the type of event your group would enjoy the most.
If this is your first time organizing an event with us we highly recommend selecting a single event, getaway or tour to present to your group. Limiting options gives you confidence and helps you maintain order as you plan and prepare for the big day. Presenting more than one group event to a group can be overwhelming and create a bit of chaos. However, when presenting a single event to your group, you’ll gain the trust of your group quickly and create natural excitement and unity.
Each of our event packages include a wide range of outings and entertainment to meet the preferences of many. Our packages and tours often include at least three of the following:
- Live Concerts
- Museum Tours
- Transportation
- DJ Dance Parties
- Comedy Shows
- All-You-Can-Eat Meals
- Premium Open Bars
- Weekend Getaways
- Seafood and Crab Feast
- One Night Stays
- Express Party Bus
- Shopping Trips
Pick a date
In general, our events are available on pre-selected dates. Choosing the right date for your group will depend on a variety of factors and your groups primary availability. To choose the right date for your group consider the location of the pickup. Most events are within 3 hours drive from the groups pick up point with a maximum drive time of up to 6- 7 hours.
Alternatively, you’ll need to give your group time to plan for the trip. Overnight getaways typically require up to 4 to 7 months of advanced planning. For day trips we recommend 2 to 3 months of advanced planning.
Recruit your group
The most exciting part of planning a group event is recruiting your group! Determining who will participate in your group largely depends on your goals as an organizer. Smaller groups of up to 10 people will enjoy savings and are best suited for close friends and family. Medium groups of up to 22 people will give you a free trip as well as the opportunity to earn up to $200 per event and select your bus pickup point. Large groups of more than 23 people enjoy more savings and often secure a few more exciting bonuses.
You can build your group through various ways including word of mouth among your friends, family and neighbors or even hit the streets with our free flyers. Social media such as Facebook, Instagram and MeetUps are some of the best and most convenient ways to build groups with similar interests. Your workplace and your child’s school or sporting events are also great ways to recruit for your group. Other great places to recruit include church, local festivals, sports tournaments, local bulletin boards, and community events.
Secure the event
As a Soul Nation Event organizer you can organize a group with no obligation or commitment. You will only secure the event once your group members make a commitment with their deposit so you’ll assume no risk. To ensure your group members stay together and receive the maximum number of savings throughout the event, you’ll reserve your spots with your group’s deposit.
As the group’s organizer you’ll help ensure all deposits and payments are complete prior to the event. Our experienced event planners will provide you with a payment schedule to help you manage the payment process effortlessly and give you peace of mind.
Plan, prepare and connect
Your event date will arrive quickly. One of the easiest ways to keep your group on track and engaged is to consistently connect with them. How you decide to keep your group connected largely depends on what is most convenient for you. For example, if you rarely check your email, you may want to consider starting a Facebook group or chat on GroupMe.
As your group plans and prepares for the big day send reminders and helpful travel tips. Share pictures of how you are preparing for the trip and ask them to do the same in the group. If you successfully connect with your group regularly and help them prepare for the trip, you’ll gain their trust and they’ll be more willing to participate in other events you may decide to organize in the future.
Get Started
As you consider becoming an organizer for a Soul Nation event it is important to remember that you’re never alone. Our experienced event planners are with you every step of the way and ready to help you plan your event, coordinate payments, and more whenever you need a helping hand.
As a premier event planning company we know exactly what it takes to pull together an unforgettable event for groups successfully. By handling the intricate details of your event such as transportation, meals, entertainment and hotel accommodations, we aim to make planning group trips fun, easy, straightforward and most importantly, affordable.
Contact one of our experienced event planners today at (215) 504-4000 or request more information to start planning your group event with us. Already have your flyers? Download out our free Event Promoter Tool Kit here.
"Sure to Entertain your Soul"
With over 30 years of entertainment experience, Soul Nation Events organizes exclusive, affordable tours and getaways that enable people to extend their love for music with like-minded concert goers. We also offer tour packages that celebrate African American History & Culture.
@soulnationevents
Apr 22
This one feeds more than your appetite — it feeds the spirit. 🙌🏽🦀 The Gospel Crab & Shrimp Feast Concert Bus Express is bringing together uplifting music, meaningful fellowship, and an all-you-can-eat seafood feast for a day that just feels good from start to finish. With powerful live gospel sounds from Nubirth, expect an atmosphere filled with joy, praise, and real connection.
July 25, 2026 in Baltimore, MD — come ready for good food, great music, and a moment that stays with you.
👉 Secure your seat now and be part of this uplifting experience:
https://soulnationevents.com/events/gospel-crab-feast-concert-bus-expresss/
#gospelcrabandshrimp #concertbusexpress #soulnationevents #baltimoreevents #gospelmusiclive #blackfaith #blackcommunity #blackjoy #blackculture #africanamericancommunity
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Apr 21
It’s not always about the event — sometimes it’s about the feeling. ✨ The laughter, the music in the background, the conversations that turn strangers into familiar faces. That’s the kind of energy Soul Nation carries everywhere. Real people, real moments, and a vibe that stays with you long after the night ends.
Stay connected to the culture — it’s more than a moment, it’s a lifestyle. 🖤
#soulnationevents #cultureandconnection #lifestylevibes #communityenergy #realmoments #blackculture #blackjoy #blackcommunity #blackexperiences #africanamericancommunity
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Apr 20
Spring trips hit different when you pack for you — not just the destination. ✈️🌸
As a Black woman, your travel bag isn’t just about outfits… it’s about protecting your hair, your skin, and your comfort in any environment.
Here’s what actually deserves a spot in your suitcase:
🖤 1. Satin bonnet or pillowcase
Hotel linens aren’t always hair-friendly. Protect your style overnight.
🖤 2. Edge control + mini brush/comb
Spring weather = humidity, wind, and unpredictability. Stay ready.
🖤 3. Leave-in conditioner or hair oil (travel size)
Keeps your hair moisturized through flights, sun, and dry air.
🖤 4. SPF for melanated skin
No white cast, full protection. Yes, we need sunscreen too.
🖤 5. Hydrating moisturizer & lip balm
Flights and weather changes can dry your skin out quickly.
🖤 6. Comfortable walking shoes
You’ll enjoy the trip more when your feet aren’t hurting.
🖤 7. A light layering piece (jacket or cardigan)
Spring weather changes fast — stay comfortable.
🖤 8. Personal comfort items
Think tea bags, a playlist, journal, or anything that keeps you grounded.
🖤 9. Travel-size toiletries you trust
Avoid experimenting with new products mid-trip.
🖤 10. Confidence & ease
Pack light, move freely, and enjoy your experience fully.
Travel prepared, travel comfortably, and travel in a way that supports you.
Because when you feel good, the whole trip feels different. ✨
#blackwomentravel #springtravelessentials #melanintravel #blackgirltravel #travelsmart #haircarewhiletraveling #skincareformelanin #softlifetravel #travelprepared #womenwhotravel
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Apr 20
For the ones who still feel every beat and know every line. 🔥🎤
The Old School Hip Hop Crab & Shrimp Feast Weekend Getaway brings that timeless hip hop energy back to life — classic records, real crowd vibes, and a full weekend that feels like stepping into the era that shaped the culture. Pair that with all-you-can-eat seafood and a premium open bar, and you’ve got nonstop enjoyment from start to finish.
With legendary performances from Sugarhill Gang and Black Sheep, this isn’t just a trip — it’s a celebration of music that still moves the room.
📍 Aug 7–9, 2026 | Baltimore, MD
Throwback sound. Full plates. Energy that never left. 🦀🎶
@sugarhillgang
@blacksheepdres
👉 Lock in your spot and be part of the experience:
https://soulnationevents.com/events/old-school-crab-shrimp-feast-weekend-getaway/
#oldschoolhiphop #crabandshrimpfeast #soulnationevents #hiphopweekend #baltimoreevents #blackculture #blackmusic #blackjoy #africanamericancommunity
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Apr 19
If your summer needs one weekend that does it all — this is it. 🔥🦞 The Lobster, Crab & Shrimp Feast Weekend Getaway is bringing bold flavor, nonstop energy, and that signature Soul Nation vibe to Baltimore. Think all-you-can-eat seafood, a premium open bar, and DJ parties that keep the dance floor alive all weekend long. From the first plate to the last song, this is the kind of experience that hits every time.
July 24–26, 2026 in Baltimore, MD — come hungry, come ready, and come with your people.
👉 Lock in your spot now before this weekend fills up:
https://soulnationevents.com/events/djparty-crab-feast-getaway/
#lobstercrabandshrimp #crabfeastweekend #soulnationevents #djpartyweekend #baltimoreevents #blackculture #blackjoy #blackevents #blackcommunity #africanamericancommunity
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Apr 18
When the music is right and the people are right… everything else really does fall into place. ✨ That’s what Soul Nation Events is built on — good energy, real connection, and moments that don’t feel forced. It’s the conversations, the laughter, the shared vibe that turns a night into something you remember. Because when the foundation is right, the experience just flows.
#soulnationevents #goodenergyonly #communityvibes #musicandculture #realconnections #blackculture #blackjoy #blackcommunity #blackexperiences #africanamericancommunity
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Apr 17
This one is for the ones who still know every word. 🔥🎤 The Old School Hip Hop Crab & Shrimp Feast Weekend Getaway is bringing that timeless energy back — classic hits, real crowd vibes, and a weekend that feels like a full throwback experience. Add all-you-can-eat seafood and a premium open bar, and you’ve got a setup built for nonstop enjoyment from day to night.
With legends like Sugar Hill Gang and Black Sheep on deck, this is more than a getaway — it’s a celebration of the music and culture that still moves the room. Aug 7–9, 2026 in Baltimore, MD… if you know, you know.
@sugarhillgang
@blacksheepdres
👉 Lock in your spot now and don’t miss this throwback weekend:
https://soulnationevents.com/events/old-school-crab-shrimp-feast-weekend-getaway/
#oldschoolhiphop #crabandshrimpfeast #soulnationevents #hiphopweekend #baltimoreevents #sugarhillgang #blacksheep #blackmusicculture #blackcommunityvibes #blackjoy #africanamericancommunity
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Apr 17
Football season is about to hit DIFFERENT this year. 🏈🔥
Not the usual. Not the quiet kind. We’re talking loud reactions, real hype, and a room that moves with every play. The kind of energy you feel before the kickoff even starts.
This isn’t just game day… It’s a whole takeover. Bigger screens, bigger vibes, and a crowd that came ready. No full details yet — but when it drops, don’t hesitate. The ones who move first always win. 👀🔥
#footballtakeover #gamedayenergy #soulnationevents #comingsoon #nextlevelvibes #blackculturelive #blackcommunityenergy #blackjoyexperience #blacksocialscene #africanamericancommunity
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